Jessica Tee Orika-Owunna is an skilled SaaS content material advertising specialist who has labored with international manufacturers corresponding to Vena Options, Softr, Contentsquare, Basis Advertising and marketing, and Hotjar, whereas based mostly in Nigeria. Her work focuses on content material technique and manufacturing: creating buyer-first content material that drives conversions and helps go-to-market (GTM) groups.
Clarify what you do to a 5-year-old.
I assist software program firms train their goal consumers what their product does and the right way to use it, so individuals can resolve if it’s the proper match for his or her wants.
I do that by studying what consumers are attempting to get finished, what frustrates them, and the way they work. Then I create content material based mostly on the patterns I see—exhibiting, step-by-step, how the product helps with actual examples and sensible ideas, or the way it compares to different choices—so selecting feels simple.
I additionally ensure these explanations present up in the proper locations and codecs, so the individuals who want them really see and use them.
What’s been your largest profession win, and what’s the most important lesson you’ve discovered alongside the best way?
Considered one of my largest profession wins has been constructing a thriving enterprise after a layoff. I had constructed a further revenue stream alongside my full-time function. It was exhausting on the time, however that additional revenue grew to become a basis when my job ended.
Second, I discovered to doc my work correctly. I used to imagine good work would routinely result in promotions or alternatives, however that wasn’t sufficient. Monitoring outcomes, saving proof of influence, and being intentional about presenting my work helped me safe promotions, negotiate higher pay, and ultimately transition to solopreneurship.
What’s one hack you swear by when discovering international SaaS jobs?
Be good at what you do however just remember to’re simple to seek out and straightforward to belief on-line. That’s the one hack I swear by.
Most international alternatives I’ve landed didn’t come from functions. They got here from individuals already having a way of who I used to be and the way I believe. That begins with one thing so simple as your LinkedIn title. I deal with it like a key phrase, not a job description, so recruiters and potential purchasers can really discover me once they search.
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