Hit 96.7 FM, Dubai’s most beloved Malayalam radio station, marked a significant milestone because it celebrated 21 years of broadcasting — a journey crammed with music, reminiscences, and significant group connection. As a part of its month-long anniversary celebrations, the station has been rolling out a collection of thrilling video games and listener engagement actions.
Since its launch in 2004, Hit 96.7 FM – a part of the Arab Media Group – has served because the cultural heartbeat of Malayalis and South Indian expatriates. Identified for its nonstop Malayalam hits, hourly information updates, and choose Tamil songs, the station has grow to be a trusted each day companion, holding listeners knowledgeable, entertained, and related 24/7.
Its continued success is pushed by a dynamic workforce of presenters — Mithun Ramesh, Nyla Usha, Arfaz Iqbal, Jean Markose, Maya Kartha, Nimmy, and Dona Sebastian — all of whom usually are not simply widespread RJs but additionally well-known celebrities and influential public figures within the area. The station’s trusted information segments, recognized for his or her readability and consistency, are delivered by famend media personalities Shabu Kilithattil and RJ Fazlu, who maintain the group up to date.
“For 21 years, we’ve not simply been enjoying music — we’ve been listening, influencing, and staying related with our individuals. We’re proud to be the voice for the Malayalis and different communities, reflecting their tales, goals, and tradition each single day. This milestone isn’t simply ours — it belongs to each listener who made us a part of their each day life,” stated Mithun Ramesh, RJ and Head of Programmes at Hit 96.7 FM.
The twenty first anniversary celebrations featured a wide range of thrilling occasions and actions for greater than a month, with the primary attraction being the “Hit the Jackpot” on-air contest, the place lots of of fortunate winners took house Gold Bars, annual grocery, product vouchers, and quite a few different prizes.
The marketing campaign was launched in early June on the Carnival by Trèsind, DIFC, and culminated in a grand finale at Marhaba Mall on fifth July, that includes a fun-filled Trolley Sprint together with a wide range of different points of interest. The finale introduced collectively followers, households, and constant listeners for a night crammed with video games, giveaways, and electrifying stay appearances by the station’s beloved RJs.
O Gold Pockets, Nellara Meals Merchandise, and Al Madina Hypermarket had been the primary sponsors of the marketing campaign, with help from Advert&M Worldwide Promoting & Occasions.
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