Chowdeck, a YC-backed Nigerian on-demand supply platform, has surpassed 1,000 orders in a single day in Ghana, simply three months after launching operations in Accra, a milestone that took 11 months to succeed in again residence.
“I see this achievement as greater than only a quantity. It’s proof that the imaginative and prescient propelling Chowdeck transcends borders,” CEO Femi Aluko stated in a LinkedIn put up on Thursday.
Based in October 2021, Chowdeck has emerged as a formidable participant in Nigeria’s aggressive $1 billion meals supply market, which is projected to develop to $2.4 billion by 2032, in keeping with IMARC. The startup has served over 1 million customers and employs about 20,000 riders throughout 11 Nigerian cities. Its enlargement into Ghana, introduced in Could 2025, marks step one in a broader pan-African technique.
Chowdeck’s Ghanaian operations, masking neighbourhoods like Osu, Cantonments, and East Legon, kicked off with a rider coaching program and a buyer rewards scheme to drive adoption.
Riders have been incentivised by “Rider Video games,” a performance-based incentive system providing money bonuses and entry to loans as much as GHC 1,000. Prospects profit from a referral program granting GHS10 reductions on preliminary orders and a tiered “ChowScore” loyalty system, which gives free deliveries and unique reductions. These initiatives have helped with market penetration.
In Ghana, competitors from established gamers like Bolt Meals exams Chowdeck’s adaptability. The corporate’s strategic rent of Henry Whyte, its Ghana nation lead and former Bolt Ghana operations supervisor, will assist strengthen its place in a extremely aggressive market.
With over ₦30 billion ($19 million) in deliveries in Nigeria and a rising vendor base, together with a woman-led enterprise attaining ₦2.3 billion ($1.5 million) in income, Chowdeck continues to point out it could possibly put up a superb struggle for market share in Ghana.
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