Atara Improvement to execute Sheraton Residences undertaking

At Al Marjan Island

Marriott Worldwide and Atara Improvement signed a brand new partnership settlement on August 21, 2025, that can see the launch Sheraton The Residences at Al Marjan Island Resort in Ras Al Khaimah emirate within the United Arab Emirates, marking the primary Sheraton-branded residential property within the Gulf Cooperation Council (GCC) area.

In an unique interview, Umid Bazarov, Chief Working Officer of Dubai-based Atara Improvement, explores the importance of the deal, the strategic alternative of Ras Al Khaimah, and Atara’s regional plans.

Excerpts from the interview, which have been edited for readability:

What’s the significance of Atara Improvement’s new collaboration with Marriott Worldwide?

First, this would be the first Sheraton-branded residences not simply in Ras Al Khaimah or the UAE, however in the whole GCC. That alone is a notable milestone. Second, we’re combining Sheraton’s long-standing international hospitality experience with our design and improvement capabilities.

We purpose to supply high-quality residences that meet worldwide service requirements. The event will boast personal seaside entry, uninterrupted sea views, and over 50 luxurious facilities for residents and visitors, promising an unparalleled residing expertise.

When is the undertaking handover anticipated?

We’re concentrating on a handover timeline of roughly three years from this yr [2025]. We are going to announce the precise date nearer to the development milestone.

Why is Atara targeted on Al Marjan Island for this specific undertaking?

We see Al Marjan Island as one of many fastest-rising luxurious locations within the UAE. It isn’t solely attracting regional curiosity but additionally appreciable worldwide funding. A key issue is the upcoming Wynn resort, set to turn out to be one of many world’s largest built-in resorts, which is driving infrastructure and hospitality improvement. This strategic alternative of location offers us confidence within the undertaking’s success.

We additionally view the island as a hub for branded residences, that are in rising demand amongst each traders and finish customers.

Ras Al Khaimah noticed a 13.4% improve in tourism arrivals within the first half of 2025, in response to the emirate’s Tourism Improvement Authority, and we imagine initiatives like ours will contribute to that progress.

Why select Marriott Worldwide over different international hospitality manufacturers?

Marriott Worldwide (Sheraton) has one of the established legacies within the resort and branded residence sector. We belief their requirements, each when it comes to visitor companies and design high quality.

Their model power, particularly within the Center East and Asia, offers us confidence that the residences will appeal to international consideration. This collaboration aligns with our technique to ship merchandise with timeless design, robust branding, and environment friendly operations.

What different plans does Atara have within the UAE or overseas?

This Sheraton undertaking marks our first branded residential enterprise. It’s crucial for our visibility within the UAE, so we’re placing in important effort to make sure it’s delivered on time and at a excessive commonplace. We have now our personal in-house development firm, Rakat Properties, which supplies us tighter management over timelines and high quality.

Wanting past Ras Al Khaimah, we now have already delivered luxurious villas on Pearl Jumeirah, Jumeirah Bay Island, and La Mer in Dubai. Our subsequent step is to launch two new residential initiatives on the Dubai Islands, marking our dedication to progress and enlargement within the area.

Our technique is to stay targeted on premium coastal places and keep a powerful emphasis on luxurious, because the demand on this section continues to rise.

In keeping with Knight Frank’s newest report, Dubai ranked third globally in prime residential capital worth progress in 2024, and we count on this development to increase into Ras Al Khaimah. The emirate is more and more seen as a complementary vacation spot to Dubai, particularly for traders searching for waterfront belongings with decrease entry factors.

Your last ideas on the partnership with Marriott Worldwide?

We imagine this collaboration with Sheraton will set a brand new benchmark in Ras Al Khaimah’s residential market. With our consideration to element and Marriott’s hospitality experience, we’re assured in bringing a high-standard product to market.

Picture: Umid Bazarov, Chief Working Officer of Dubai-based Atara Improvement.