NielsenIQ (NIQ) (NYSE: NIQ), a number one world shopper intelligence firm, at this time introduced an enhancement of its GfKnewron® Client platform, now together with AI-Powered Shopper Voice. The market, shopper, and model intelligence platform now delivers the buyer voice in their very own phrases – shopper’s verbatim feedback a couple of model, its retail companions, and potential opponents. By integrating the biggest latest purchaser survey for Tech & Durables with NIQ’s sturdy point-of-sale monitoring knowledge, GfKnewron® Client delivers insights based mostly on over 1 billion gross sales transactions globally. This AI-powered enhancement empowers manufacturers and retailers to maneuver past measurement to motion utilizing shopper insights on the why, the who, and the how behind their purchases. The answer will likely be on show at IFA in Berlin, on September 5 – 9, 2025.
NIQ’s newest enhancements introduce two highly effective AI-enabled options that analyze shopper verbatims to offer:
- Abstract of verbatims and context to assist manufacturers higher perceive the drivers of shopper shopping for and suggestions
- Evaluation of 160,000 particular person verbatim feedback to establish areas of product enchancment
“Our skill to decode buyer suggestions is reworking how we predict and personalize each step of their journey,” stated Julian Baldwin, President, Expertise and Durables, NIQ. “Mixed with survey and market knowledge, AI-Powered Shopper Voice on GfKnewron® Client will allow quicker decision-making, improved buyer loyalty & satisfaction, and execution with precision.”
Key highlights
This enhancement solves a essential hole for retail and model groups, transferring past surface-level metrics to uncover the true drivers of customer sentiment:
- Deeper understanding of the drivers of brand name and retailer Internet Promoter Scores (NPS)
- Establish model and retailer strengths and weaknesses with key verbatim matters coded into quantified insights
- Drive effectivity – generate on demand 100-word summaries of customer verbatims in real-time
- Out there in 15 markets throughout APAC, Europe, LATAM, and all GfKnewron® shopper shoppers.
GfKnewron® Client is business’s trusted point-of-sales knowledge platform empowering manufacturers with a transparent view of customer spending, model efficiency, and market share—delivering actionable insights to raise retail methods with confidence. To guide an appointment for a demo, click on right here.
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