South Korean tech large deploys cutting-edge digital signage to redefine stadium leisure and fan engagement
LG Electronics has entered a strategic partnership with the Baltimore Ravens of the U.S. Nationwide Soccer League (NFL) to boost the fan expertise at M&T Financial institution Stadium in Baltimore, Maryland. Introduced on September 14, LG plans to deal with increasing its footprint within the North American sports activities and leisure market whereas showcasing its superior digital show options.
The deal includes the availability and set up of roughly 1,115 sq. meters (12,000 sq. ft) of state-of-the-art digital signage throughout the stadium. By combining large-scale shows with interactive experiences, LG goals to redefine how followers have interaction with stay sports activities and leisure.
Complete Digital Signage Improve
The stadium improve will function:
- 4 excessive definition and ultra-large screens on the north, south, east, and west ends of the stands.
- A large central scoreboard serving because the visible anchor for stay video games.
- A 65-meter-long entrance show, anticipated to grow to be a brand new landmark and improve the stadium’s identification.
These installations are designed not solely to enhance the viewing expertise throughout video games but additionally to create a visually putting atmosphere that reinforces the stadium’s model and fan engagement.
Enhancing Fan Accessibility
LG may also place over 100 high-definition TVs all through concourses and spectator walkways. This ensures that followers can entry stay motion, replays, and highlights no matter their location throughout the stadium. Such distributed show networks are more and more essential for sustaining viewers consideration and engagement in large-scale venues.
Following the NFL season, LG plans to increase its influence outside by putting in a 215-square-meter mesh LED show on the stadium’s exterior wall. The versatile, light-weight design can conform to curved or irregular surfaces. Extra high-resolution screens in close by plazas will increase the stadium’s digital presence, creating an built-in visible ecosystem past the principle venue.
Strategic Implications for LG
M&T Financial institution Stadium, with a seating capability of roughly 71,000, is about to grow to be a hub for sports activities and cultural occasions, leveraging LG’s show expertise. The partnership additionally consists of fan engagement initiatives, comparable to a month-to-month “Most Trusted Participant” ballot, highlighting LG’s curiosity in interactive experiences and neighborhood connection.
This growth aligns with LG Electronics’ broader technique in North America. Earlier in 2025, the corporate put in an 842-square-meter built-in show at Fenway Park, house of the Boston Crimson Sox, and a 141-square-meter ribbon board at Mercedes-Benz Stadium in Atlanta. These initiatives illustrate LG’s rising experience in large-scale business shows for main sports activities venues.
Business Perspective
Jung Kyu-hwang, Govt Vice President and Head of North America at LG Electronics, emphasised the strategic imaginative and prescient behind the initiative:
“By way of innovation at main stadiums, we intention to ship the very best viewing expertise to sports activities followers and set a brand new customary for stadium leisure.”
Analytically, LG’s transfer displays a convergence of expertise and sports activities leisure, the place immersive digital experiences are important to fan retention and stadium branding. The combination of indoor and out of doors shows, mixed with interactive content material, positions LG as a pacesetter in stadium digital transformation.
Picture credit: LG Electronics
Elevate your perspective with NextTech Information, the place innovation meets perception.
Uncover the most recent breakthroughs, get unique updates, and join with a world community of future-focused thinkers.
Unlock tomorrow’s developments as we speak: learn extra, subscribe to our publication, and grow to be a part of the NextTech neighborhood at NextTech-news.com
