With AI music turbines like Suno and Udio making it simpler to supply extra passable-sounding music, streaming companies like Spotify are being flooded with AI-generated content material (keep in mind the controversy surrounding The Velvet Sunset?). In response, Spotify has introduced new insurance policies aimed toward cracking down on AI-generated content material, impersonation, and the disclosure of whether or not AI was used to create the music ( you, Ye).
Spotify’s world head of music product, Charlie Hellman, mentioned in a press briefing that the objective of those initiatives is to “defend genuine artists from spam and impersonation and deception.” Nonetheless, Hellman mentioned that the corporate desires to let artists use AI in the event that they need.
Spotify is working with the music standards-setting group DDEX to develop a brand new metadata normal for disclosing the usage of AI in any a part of a music’s creation. In keeping with The Verge, this can embrace utilizing AI to create sounds that find yourself within the observe (vocals, devices), using AI as an assistant in the course of the mixing and mastering of the observe, and different elements of the music creation course of.
To this point, fifteen document labels and distributors have dedicated to adopting the AI disclosures. There is no such thing as a official timeline for the discharge of the requirements but. Distributors can even must replace their course of for a way credit are delivered to Spotify.
The platform has additionally elevated its response to impersonation, which is outlined as together with one other artist’s voice, actual or pretend, with out their permission. This impersonation response primarily targets AI voice clones, deepfakes, and different types of vocal impersonation.
Spotify additionally addressed the claims that AI-generated artists are being added to playlists to keep away from paying artists, which Sam Duboff, head of promoting and coverage, known as “Categorically and completely false.” Duboff additionally said that Spotify doesn’t create any of the music on the platform, whether or not utilizing AI or not.
By way of AI songs being added to the curated playlists, Duboff commented to The Verge that “On tracks that look like primarily prompt-generated, we’re seeing a really low stage of engagement.”
Supply: The Verge
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