Disney+ will quickly rebrand Star as Hulu in all worldwide markets, together with Canada.
Disney says the change will go into impact on October 8 to extra carefully align the Disney+ platform worldwide forward of a “absolutely built-in unified app expertise” subsequent 12 months. A brand new Hulu tile will probably be launched to exchange Star, however in any other case, the entire precise streaming content material will stay the identical.
Star debuted on Disney+ in Canada in early 2021 because the Canadian model of Hulu, providing a lot of the U.S. streamer’s content material. The Star part of Disney+ is house to quite a lot of Hulu titles, together with Solely Murders within the Constructing, The Kardashians, Futurama and Alien: Earth.
Alongside the Hulu rebrand, Disney says it’s planning some UX updates. This contains less complicated navigation by way of a “For You” tab, extra personalization suggestions, a extra dynamic house web page that includes characters from the given film or present and Widgets on iOS. The corporate additionally teased extra “mobile-first and mobile-exclusive experiences” to return “within the 12 months forward.”
In different Disney+ information, the corporate simply expanded its Perks rewards program to Canada.
Picture credit score: Disney
Supply: Disney
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