Google Vacation 100 2025: See the most-searched items of the 12 months

The successor to Nintendo’s bestselling hybrid console arrived in Might (and promptly offered out in every single place), fueling a surge in “Swap 2” searches. It is fairly straightforward to search out in inventory these days, however that may change as the vacation procuring season kicks into excessive gear. Contemplate your self warned.

Searches for “Ninja Swirl” hit an all-time excessive this 12 months, and the hype is actual: Our reviewer discovered that Ninja’s newest countertop ice cream maker is nearly as good as TikTok says it’s. The added soft-serve dishing out function makes it a greater worth than the unique Creami.

Search curiosity in these small, fashion-forward health trackers hit a brand new peak in 2025. Our favourite mannequin for most individuals is the Oura Ring 4, which is sleeker, comfier, and extra correct than the competitors. It is available in ten finishes, together with 4 new ceramic designs in fairly pastels.

Everybody was googling the large G’s latest wearable (even earlier than it made its debut in early October). Our reviewer referred to as it “a real runner’s watch,” praising its brilliant domed show, customized exercise options, and repairable design. In case your present smartwatch is greater than a technology previous, it is a worthy improve.

2025 was the 12 months everybody obtained into purple mild remedy. The very best purple mild masks we have examined ourselves is the Shark CryoGlow, which includes blue and infrared lights for added acne- and wrinkle-reducing advantages. It additionally comes with built-in chill pads that de-puff the under-eye space — one thing you will not discover on every other LED masks.

Curiosity in “Styling wand” has ramped up through the vacation season yearly since 2011. Hopefully everybody’s stopped splurging on Dyson Airwraps by now: Its finest dupe, the Shark FlexStyle, is a extra helpful gadget that is nearly half the value. It is available in some extremely giftable limited-edition colorways, too.

Google noticed a 65 % spike in searches for “picture printer” over the previous 12 months. Considered one of our editors is obsessive about the ultra-portable Canon Ivy 2, which has a user-friendly app and affords higher picture high quality than every other mannequin she’s tried. What’s extra, it is usually on sale for simply $100.

Movie show attendance continues to be on the decline; is it any surprise that “dwelling projectors” obtained 60 % extra searches this 12 months? The light-weight LG CineBeam Q can throw an image as much as 120 inches extensive, and it made our reviewer take into consideration ditching her TV for good. It isn’t precisely low cost, but it surely’s extra inexpensive than different 4K choices.

Wonkamania endures. “Lego Willy Wonka” was a breakout search time period following the September launch of a brand new fan-voted constructing set impressed by the 1971 film (full with a chocolate waterfall). It comprises 2,025 items, together with a Gene Wilder mini-figurine. It is a Lego.com unique, FYI.

Furry, pointy-toothed, and inescapable on FYPs, Labubu dolls have been one of many largest viral hits of 2025. (They’re a part of the bigger “backpack allure” development, which was extra searched than ever.) They arrive in sealed “blind containers,” so gathering a full set generally is a problem. Put one in your favourite Gen Zer’s stocking to earn main brownie factors.