Agentio has introduced a $40 million Sequence B funding spherical led by Forerunner, bringing the AI-native creator promoting platform’s whole capital raised to $56 million and valuing the corporate at $340 million. Further buyers within the spherical embrace Benchmark, Craft Ventures, AlleyCorp, Antler, and Beginning Line.
Agentio’s platform automates creator marketing campaign lifecycles from creator-brand matching by means of content material briefing, model security, bids, contracting, approvals, funds, and end-to-end efficiency monitoring. Based by Arthur Leopold and Jonathan Meyers, the corporate’s AI infrastructure allows manufacturers to construct and scale creator packages with what the corporate describes as the identical effectivity, pace, measurement, and management as digital media buys.
In accordance with an official press launch, over 100 enterprise manufacturers, together with Uber, Tecovas, DoorDash, Money App, and Olipop have shifted tens of thousands and thousands of {dollars} in paid media budgets to creator campaigns on Agentio’s platform in 2025. The corporate reviews 5x year-over-year development.
“Promoting follows consideration, and a spotlight has moved to creators. The shift is already occurring – manufacturers are transferring billions into creator-led advertising and marketing,” stated Leopold, CEO of Agentio. “What’s been lacking is infrastructure that lets manufacturers scale creator packages the best way they’ll simply scale their search and paid social campaigns – thereby making creators a part of their media plan. We’ve constructed that infrastructure.”
The platform operates as a two-sided community the place manufacturers entry instruments to construct and automate creator packages whereas creators obtain alternatives from manufacturers. Entrepreneurs can practice customized brokers in pure language to translate marketing campaign concepts into contracted creator campaigns. The system analyzes model wants, evaluates creators for viewers and content material match, determines matches, and automates workflows from transient to fee.
“Arthur and Jonathan acknowledged early on the chance for AI to bridge the execution hole between creators and entrepreneurs, and we imagine the Agentio platform will energy the subsequent technology of environment friendly, scalable advertising and marketing alpha within the ever-evolving competitors for buyer acquisition and consciousness,” stated Eurie Kim, Managing Associate of Forerunner.
Growth Plans
Regardless of projections of the creator financial system reaching almost $500 billion by 2027, lower than 2% of digital promoting spend presently flows to creators, in keeping with Agentio. The corporate positions its platform as infrastructure to allow manufacturers to shift parts of the $800 billion digital promoting market to creator-led campaigns.
Agentio will use the Sequence B funding to advance its AI infrastructure, broaden creator content material buys past YouTube to Meta Partnership Advertisements and extra platforms, and develop its group from 35 to over 100 workers in 2026.
A number of Forerunner portfolio firms, together with Warby Parker, Away, Chime, and The Farmer’s Canine, run creator packages on Agentio’s platform. The corporate lately added Rhett McLaughlin and Hyperlink Neal – creators and hosts of Good Legendary Morning – as advisors after rising their branded income by means of Agentio.
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