BEIJING, November 29 – Chen Han, Vice President of XPeng Motors, said that the present “anti-involution” motion in China’s auto trade represents an important and inevitable step towards mature, high-quality improvement.
In a latest interview, Chen emphasised that XPeng has positioned itself not merely as an automaker however as a expertise firm with core benefits in cutting-edge fields like clever driving. “When AI-powered automobiles, flying vehicles, and embodied intelligence obtain deep collaboration via a unified AI mind, they develop into clever companions in customers’ lives, not simply remoted instruments,” she defined.
Her feedback align with a broader trade shift, as a number of automakers have just lately echoed assist for sustainable competitors over damaging value wars.
- Geely’s Government Director Gui Shengyue pledged to “study from opponents’ strengths, keep away from criticizing friends, and concentrate on self-improvement”
- Changan Auto’s Government Vice President Ye Pei dedicated to rejecting “low-quality, low-price disorderly competitors”
- Xiaomi’s Founder Lei Jun vowed to “advance into the premium phase slightly than have interaction in value wars”
- BMW’s China CEO Sean Gao warned that persistent value erosion may “compromise high quality, stifle innovation, and undermine sustainable improvement”
This rising consensus indicators the trade’s transition from volume-driven development to value-focused innovation, with main gamers now prioritizing technological differentiation and ecosystem improvement over short-term market share positive factors.
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