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Just a few many years in the past, the western world checked out China’s one billion individuals and salivated on the prospect of promoting them client items manufactured within the US and Europe, beginning with cars. China welcomed the inflow of overseas capital however made partnering with a home producer the value of admission to its markets.
These western firms had been solely too pleased to conform. In spite of everything, how arduous might it’s? Take a European or US mannequin, slap a Chinese language model on it, then sit again and watch the cash roll in. These western firms had been quickly left within the mud because the Chinese language stated “Thanks very a lot. We’ll take it from right here.” Now the shoe is on the opposite foot and Chinese language firms are instructing these overseas producers how enterprise is finished “at China velocity.”
Volkswagen positioned huge bets on its enterprise in China, and for some time, issues went rather well. The truth is, earnings from China helped it survive the ache of Dieselgate. Then its gross sales in China got here to a screeching halt because the EV revolution took the Chinese language market by storm. A number of different western producers discovered they now not had a aggressive benefit within the new age of vehicles as rolling computer systems happened and so they closed their operations in China.
The factor that none of these good individuals in Wolfsburg and different manufacturing capitals realized till it was too late is that China places a premium on technical schooling. Because of this, it graduates extra engineers every year than another nation, and people engineers are actually, actually good at designing the excessive tech cars that Tesla first launched in 2011.
The opposite arduous lesson the western automakers have discovered is that Chinese language clients have completely different expectations than US or European drivers. For one factor, they nonetheless like sedans, however solely prolonged wheelbase variations that present loads of room for passengers within the again seat. In addition they like plug-in hybrids which have vital battery-only vary — a category of car principally often called extended-range EVs.
Volkswagen ePro EREV
Volkswagen is eager to climb again on the horse in China after years of declining gross sales. Zachary Shahan reported not too long ago that it has opened its first improvement middle outdoors Europe in China. Along with home companion SAIC, it has utterly redesigned its Passat PHEV to enchantment to Chinese language clients. The Passat sells properly in China. In keeping with Automotive Information China, within the first 9 months of this yr, 187,807 Passats had been offered, making it the perfect promoting three way partnership midsize automobile.
The brand new automobile, known as the Passat ePro, is constructed on an all-new chassis designed particularly for the long-range EREVs Chinese language clients count on. It has a 22 kWh battery that provides the automobile 150 km of battery-only vary. Ahead progress is supplied by a 145 kW (194 hp) electrical motor, and there’s an onboard 1.5 liter vary extender turbocharged engine that’s rated at 95 kW (128 hp). Whole vary within the extremely optimistic CLTC testing cycle utilized by China is 1300 km — greater than 800 miles. An EPA equal could be about 25 p.c much less.
[Sharp-eyed readers will note this powertrain is a close cousin to the Voltec system introduced by GM in 2014 and then abandoned, although some versions of it live on in China. The US doesn’t need huge tariffs on electric cars. It needs policies that incentify manufacturers to build cutting edge vehicles, not the recycled gas hogs they have been foisting off on customers as “new” for decades. We now return you to your regular programming, already in progress.]

The Passat ePro is 5017 mm (about 16 ft) lengthy, which suggests rear seat room is ample. There’s a hidden message in that statistic, nevertheless. Each automobile firm in China is considering exporting its vehicles to overseas markets. Nevertheless, Europe has not too long ago set a dimension restrict on passenger vehicles of 5000 mm. Does that counsel the Passat ePro won’t ever be provided to European clients? Maybe. Though, shortening the size of the automobile by 17 mm (2/3 of an inch) wouldn’t be that arduous a activity.
Volkswagen ID. Unyx 08
Automotive Information China raised this level whereas writing about one other new providing from Volkswagen, this one manufactured by Volkswagen Anhui from a design created in collaboration with Xpeng. Volkswagen has chosen Xpeng to assist it remedy its pc and software program woes. [It also has a $5.8 billion venture with Rivian to do the same thing for cars sold in the US and in European markets.]
The factor Automotive Information China seen is the brand new automobile, known as the ID. Unyx 08, is exactly 5000 millimeters lengthy, which suggests it may very well be exported to Europe if the corporate determined to take action. In the mean time, that’s simply an fascinating bit of data, nevertheless it may very well be a clue to Volkswagen’s future plans.

One factor may be very clear — the ID. Unyx 08 bears little or no bodily resemblance to another battery electrical automobile from Volkswagen. As soon as once more, the automobile is maximized to enchantment to Chinese language clients, however might supply a glimpse of the place the corporate’s design language is headed sooner or later.
The ID. Unyx 08 will supply two batteries — 82 kWh and 95 kWh — with a spread of 630 to 730 km (390 to 450 miles) CLTC. The automobile has a single 230 kW (308 hp) motor. Chinese language clients count on their vehicles to return with a heavy dose of expertise, and the ID. Unyx 08 is not going to disappoint. Along with the standard array of touchscreens, it’s geared up with an L2++ stage superior driver help system that features a “parking-to-parking” perform for enhanced comfort.
“The automobile will even combine an AI clever assistant powered by a big language mannequin. Full-vehicle OTA updates will maintain the ID.Unyx 08’s software program present, whereas the 800 volt structure permits fast charging instances,” Automotive Information China stories.

Volkswagen exhibits no indicators of giving up its quest for gross sales in China. In keeping with Volkswagen China, by 2027, the corporate will supply greater than 20 electrified clever fashions. Discover that “electrified” consists of plug-in hybrids just like the Passat ePro. By 2030, that may develop to 30 fashions spanning all segments of the brand new automobile market.
Which leaves us with this query: Is Volkswagen planning two (or extra) completely different mannequin lineups, one for Europe and the US and the opposite for China and different ASEAN markets? In that case, the corporate is being very quiet about its intentions, maybe partially to keep away from additional disruptions with its home labor drive because it tries to climate the transition to electrical automobiles within the European Union.
The gates of historical past activate tiny hinges, my highschool historical past trainer preferred to say. The truth that the brand new ID. Unyx 08 is exactly 5000 mm lengthy and never a foolish millimeter longer is an indicator of what the pondering is contained in the Volkswagen C Suite in Wolfsburg.
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