Advertising and marketing, AI, well being: Check your corporation creativity with Version 219 of our weekly quiz!

Lateral Sparks, the weekly quiz from YourStory, exams your area data, enterprise acumen, and lateral pondering expertise (see the earlier version right here). On this 219th version of the quiz, we current points tackled by real-life entrepreneurs of their startup journeys.

What would you do should you had been of their footwear? On the finish of the quiz, you can see out what the entrepreneurs and innovators themselves really did. Would you do issues otherwise?

Take a look at YourStory’s Ebook Overview part as properly, with takeaways from over 355 titles on creativity and entrepreneurship, and our weekend PhotoSparks part on creativity within the arts.

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Q1: The ‘last-mile drawback’

Many concepts look sensible when offered in boardrooms, however hardly ever translate into actual enterprise outcomes. How can this disconnect be addressed through the use of digital know-how?

Q2: Holistic training

Training ought to be about constructing confidence, communication expertise, and international publicity; not simply tutorial scores. The place is the entrepreneurial alternative right here?

Q3: Digital advertising and marketing

Manufacturers proceed to face rising buyer acquisition prices and restricted visibility into cross-channel efficiency. Digital promoting spend is usually focused on a small variety of platforms. The place are the brand new enterprise alternatives right here for startups?

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This fall: Diet

Many youngsters meet every day calorie consumption necessities, however are likely to keep away from greens, nuts and traditional dietary supplements. How can this dietary hole be bridged?

Q5: Meals labelling

Labelling of ingredient lists is usually a gradual and error-prone guide course of. Even prime firms largely use Excel sheets and paperwork. How can know-how assist right here?

Solutions!

Congratulations on having come this far! However there’s extra to return – solutions to those 5 questions (beneath), in addition to hyperlinks to articles with extra particulars on the entrepreneurs’ options. Glad studying, comfortable studying – and comfortable creating!

A1: The ‘last-mile drawback’ in AI

Based by Shub Bhowmick, Sumit Mehra and Shashank Dubey, Tredence is an information science options supplier centered on fixing the last-mile drawback in AI, or the disconnect between perception and influence. It combines robust area data, strong engineering, and first-principles drawback fixing.

Its choices span generative AI, agentic AI, and multi-agent area accelerators to transform AI right into a core transformation lever. Learn extra right here about its 100 international purchasers served by R&D centres in India, and the way it leverages worth storytelling, accountable AI-governance, explainability, and compliance in its platforms.

A2: Holistic training

Based by Devvaki Aggarwal, Instrucko presents language, communication and life expertise programmes together with trainer coaching. Its immersive confidence-building method is predicated on educating youngsters by tales and real-life conditions whereas constructing emotional intelligence.

“We train empathy, endurance, and values by tales. These are the talents that really matter,” Aggarwal says. Learn extra right here about its purchasers in India and abroad, reminiscent of Scindia Faculty, Mayo School Ajmer, Sanskar Faculty, and Mobius Basis.

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A3: Digital advertising and marketing

Based by Umair Mohammad, Shamail Tayyab, and Pratik Anand, Nitro Commerce works with shopper manufacturers to enhance buyer acquisition, attribution, and engagement throughout channels. Its unified layer brings collectively identification, intent, engagement, and attribution by way of analytics methods to allow quicker decision-making.

For instance, its Nitro Pulse product focuses on AI-driven engagement and gross sales automation, together with restoration of deserted transactions and real-time interplay. Learn extra right here in regards to the firm’s prospects, which embody greater than 2,500 manufacturers throughout trend, magnificence, dwelling, meals, and way of life.

A4: Diet

Based by Amarpreet Singh Anand and his spouse, Sahiba Kaur, Good Monk develops easy-to-mix, clinically-validated diet powders that tackle widespread vitamin and mineral gaps in diets. Its aim is to make diet tasteless and odourless, but efficient, so that individuals devour it naturally as a meals mix.

Its merchandise embody Household Diet Combine for ages 4 to fifty, Wholesome 50+, and a plant-protein combine for rotis. Learn extra right here about the way it prepares formulations wealthy in nutritional vitamins and minerals, that are already consumed by over 450,000 prospects.

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A5: Meals labelling

Based by diet skilled Rashida Vapiwala, LabelBlind leverages cloud-based software program to simplify all the meals labelling course of. It helps velocity up the creation of an entire, compliant label with the diet desk, components, and required declarations.

Its AI instruments quickly validate a complete label and generate a compliance report. Learn extra right here about its purchasers throughout 12+ international locations, together with Indian companies reminiscent of Tata Starbucks, ITC Resorts, Tim Hortons India, and PVR.

YourStory has additionally printed the pocketbook ‘Proverbs and Quotes for Entrepreneurs: A World of Inspiration for Startups’ as a artistic and motivational information for innovators (downloadable as apps right here: Apple, Android).