LTK Cuts Employees In Shift To Self-Serve Model Platform

LTK confirms it laid off workers on Thursday as a part of an organizational restructure affecting its greater than 550-person workforce. The SoftBank-backed creator-commerce unicorn frames the transfer as a strategic realignment, moderately than a broad discount in drive.

Roles Affected

The cuts impression software program engineers and workers who work instantly with creators, signaling modifications throughout each product growth and creator-facing organizations. An organization spokesperson describes the restructure as aligning groups round “expertise and priorities required for our subsequent part of progress.”

LTK relaunched its model platform in late 2025 with free instruments, together with creator discovery and efficiency monitoring. The corporate monetizes via gross sales commissions moderately than platform charges. Greater than 1,000 manufacturers have onboarded to the up to date system.

The reorganization positions inside groups to assist the model platform and shopper app technique. LTK experiences it doubled EBITDA in 2025 and maintains profitability.

Business Context

The restructure displays a broader shift amongst mature creator-commerce platforms shifting headcount from legacy affiliate and managed-services operations into productized, self-serve model instruments. The emphasis on performance-based techniques alerts consolidation in conventional expertise and gross sales roles tied to older enterprise buildings.

For creators, LTK’s funding in scalable model tooling signifies continued platform growth moderately than market retreat. Advertising businesses working with the platform can count on elevated deal with efficiency metrics and self-service capabilities.