On the AI Impression Summit, Shradha Sharma, founder and CEO of YourStory, spoke to Sanjay Jaju, Secretary of the Ministry of Data and Broadcasting (MIB), about what he referred to as India’s rising “AI second” — and why media and leisure could possibly be one of many first sectors to really feel the complete affect.
Jaju stated the MIB pavilion on the summit was designed to really feel industry-led, not like a traditional authorities division. The goal, he defined, was to showcase how AI is starting to reshape the media and leisure stack — from animation and visible results to comics and gaming — with vital productiveness good points on the horizon.
He pointed to shut to 50 startups being showcased within the pavilion and famous that many are coming from past the same old metro startup clusters. In his view, this widening geography of innovation is a part of what makes the second notable — merchandise in-built smaller cities are more and more discovering use circumstances and audiences outdoors India too.
When requested what the federal government is doing to encourage this wave, Jaju linked the momentum to a sustained push towards constructing a creator economic system. He referenced the World Audio Visible and Leisure Summit (WAVES), which he described as a serious convening platform that related creators and international locations at scale. He stated WAVES laid the groundwork for follow-on efforts such because the Creators’ Nook and the WAVEX incubation programme.
Jaju stated startups within the ecosystem span numerous segments — together with holograms, gaming, translation instruments, and AI-led filmmaking — and argued that “inventive expertise” is turning into the brand new baseline, the place creation is not simply artwork, however artwork plus instruments.
He additionally made the case that AI can democratise inventive entrepreneurship by decreasing obstacles that after required huge studios, giant budgets, and lengthy manufacturing cycles. Tales, he steered, can more and more be advised at a fraction of the fee — unlocking financial and employment upside for the sector.
On the similar time, he flagged the dangers: artificial content material, deepfakes, and misinformation that may unfold extraordinarily quick, usually earlier than hurt might be contained. His view was that the method must be two-sided — embrace the upside, however construct guardrails and countermeasures for the draw back, particularly in a site the place credibility is central.
His sharpest message to creators and founders: AI will “common issues out.” For those who’re good, it would make you higher. For those who’re unhealthy, it would make you worse. Instruments, he stated, can speed up manufacturing — however authentic storytelling nonetheless relies on human ingenuity.
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