Google unveils Pixel 10a, here is Canadian pricing

Google unveiled the most recent member of the Pixel 10 household, the corporate’s budget-oriented Pixel 10a, forward of its March 5 availability.

The Pixel 10a is, on paper, a particularly modest improve over final yr’s Pixel 9a. On one hand, it is smart — if it ain’t broke, don’t repair it. And there was little or no ‘mistaken’ with the Pixel 9a, and I used to be a fan of the 9a after I reviewed it final yr. I nonetheless assume the 9a is a really compelling alternative, particularly for individuals who don’t thoughts buying and selling some digicam chops for a extra inexpensive system.

Alternatively, I’m fearful Google hasn’t gone far sufficient with the Pixel 10a. Whereas I haven’t examined the system but (keep tuned for a full assessment), the specs present very, only a few adjustments over the predecessor.

Essentially the most notable change this yr is that Google is utilizing 2024’s Tensor G4 chip within the Pixel 10a, whereas earlier A-series Pixel telephones have used the identical chip as their non-A counterparts (e.g., the Pixel 9a and Pixel 9 each had the Tensor G4).

Past that, the Pixel 10a has the identical display screen because the 9a, the identical cameras, the identical reminiscence and storage, the identical battery, and even the colors are extraordinarily related. It’s not essentially a foul factor as a result of the Pixel 9a was fairly good, however there additionally isn’t a ton to get enthusiastic about right here.

It’s a little bit of a bummer to see Google make this transformation, although it isn’t precisely a shock (many smartphone makers ship price range fashions utilizing older parts). And it’s not a priority over efficiency. Whereas the Tensor chips haven’t precisely been efficiency champions, Pixel telephones stay a number of the smoothest-feeling Android telephones on the market.

As a substitute, my difficulty is that the Pixel 10a is similar because the 9a in all however title. In and out, it’s the identical telephone, with a couple of extraordinarily minor exterior adjustments (like variations of mere millimetres).

Will it nonetheless be one of many higher price range telephone choices? In all probability. Will I proceed to suggest it to folks? Yup. Nevertheless it’s not a telephone anybody ought to rush to purchase, particularly if you have already got a Pixel 9a or 8a.

The Pixel 10a will retail for $679 in Canada, the identical price as final yr’s Pixel 9a. Google can be launching two new colors for the Pixel Buds 2a, Berry and Fog, alongside the 10a — the earbuds retail for $179. Pre-orders for the Pixel 10a open on Feb. 18, and the system will land on retailer cabinets March 5.

Photos credit score: Google