The worldwide smartphone trade is now pushed by AI constructed instantly into your gadget. For Samsung Electronics, the primary stage for displaying this imaginative and prescient is the Galaxy Unpacked occasion collection.
What began as a easy product launch has grown into a significant showcase of its ecosystem and chip energy. The primary Unpacked came about in June 2009 at CommunicAsia in Singapore, the place Samsung launched the Samsung S8000 Jet and the i8000 Omnia II.
Since then, practically three dozen main occasions have been held throughout cities similar to Barcelona, Berlin, New York Metropolis, and San Jose, every advancing client tech.
The February 2026 occasion in San Francisco is necessary for you and different international customers, particularly throughout Africa. It represents the height of Samsung’s multi-year shift towards Really Private and Adaptive AI, constructed round its Built-in Gadget Producer benefit.
Whereas earlier launches centered on generative AI, 2026 centres on autonomous brokers. Your gadget is predicted to anticipate your wants throughout extra type components, together with good eyewear and tri-folding shows.
Samsung Galaxy Unpacked January 2025: The muse of the AI cellphone
On January 22, 2025, in San Jose, California, Samsung launched what it referred to as the “AI Telephone.” This occasion centred on the Galaxy AI ecosystem, the place software program and intelligence formed the expertise greater than uncooked specs.
The Galaxy S25 collection included the S25, S25+, and S25 Extremely, constructed as high-performance gadgets for a brand new part of cellular AI.
On the core was the personalized Snapdragon 8 Elite Cellular Platform for Galaxy. It powered One UI 7 and delivered main positive factors over the Galaxy S24:
- 40% enchancment within the Neural Processing Unit
- 37% improve in CPU efficiency
- 30% increase in GPU effectivity
These upgrades enabled multimodal AI brokers to grasp textual content, speech, photographs, and video concurrently, providing you with extra pure, context-aware interactions.
| Galaxy S25 mannequin | Major {hardware} specs | Key AI/Show options |
| Galaxy S25 Extremely | 6.9-inch Show, 200MP Foremost Digicam, Titanium Body | Corning Gorilla Armor 2, ProVisual Engine, 12GB+ RAM |
| Galaxy S25+ | 6.7-inch QHD+ Show, 50MP Foremost Digicam, 4,900mAh Battery | ProScaler AI Enhancement, 12GB RAM, Quick Charging |
| Galaxy S25 | 6.2-inch FHD+ Show, 50MP Foremost Digicam, Slim Compact Design | Galaxy AI Suite, 12GB RAM Commonplace, Recycled Cobalt |
The Galaxy S25 Extremely stood out with:
- A 6.9-inch show protected by Corning Gorilla Armor 2, the trade’s first anti-reflective glass ceramic
- A 50MP ultra-wide digital camera alongside a 200MP primary sensor for higher Nightography
Samsung additionally added a 40% bigger vapour chamber to handle warmth throughout gaming and AI video modifying, serving to your gadget keep secure beneath strain.
On the software program aspect, One UI 7 launched:
- Now Temporary, which learns your routine and exhibits updates like climate, well being information, and each day duties in your lock display
- AI Choose and Drawing Help contained in the Edge Panel to summarise articles and switch sketches into detailed photographs
Samsung additionally included six months of Gemini Superior and 2TB of cloud storage at no further price, strengthening its partnership with Google and its imaginative and prescient of Android with AI on the core.
The Galaxy S25 Edge was teased as a slimmer choice. At 5.8mm thick, it used a titanium body and Gorilla Glass Ceramic 2 for sturdiness. To attain this design, Samsung eliminated the telephoto lens and lowered the battery capability to three,900 mAh. It sat between the Plus and Extremely fashions as a premium design alternative for customers who cared about type over telephoto energy.
Samsung Galaxy Unpacked July 2025: Foldables and complete wellness
On July 9, 2025, in Brooklyn, New York, Samsung shifted focus to foldables and wearables. This occasion centred on the seventh technology of foldable gadgets and an expanded Galaxy Watch lineup. The message was clear: AI tailor-made to particular type components, similar to foldables and watches.
Galaxy Z Fold 7
Samsung positioned the Galaxy Z Fold 7 as its slimmest and strongest Fold but. Key particulars:
- 6.5-inch cowl display and an 8-inch primary show, bigger than the earlier technology
- 200 megapixel wide-angle digital camera, bringing S series-level pictures to a foldable
It ran on the Snapdragon 8 Elite for Galaxy with Vulkan optimisations for higher gaming efficiency and smoother graphics.
Galaxy Z Flip 7 and Flip 7 FE
The Galaxy Z Flip 7 obtained a significant redesign:
- 4.1-inch edge-to-edge Flex Window with 120Hz refresh fee
- Largest battery within the Flip collection and a 50 megapixel digital camera powered by the ProVisual Engine
Samsung additionally launched the Galaxy Z Flip 7 FE. It stored the foldable design and the 50MP digital camera however got here at a decrease beginning worth, providing you with a extra reasonably priced entry into premium foldables.
| July 2025 product | Key technical specs | Major AI/Software program function |
| Galaxy Z Fold 7 | 8-inch Foremost Show, 200MP Digicam, Slimmer Hinge | One UI 8, Counsel Erases, Writing Help |
| Galaxy Z Flip 7 | 4.1-inch Flex Window, 50MP Digicam, 120Hz Refresh | Gemini Dwell, FlexCam, Pocket Good AI |
| Galaxy Watch 8 | 3nm Processor, BioActive Sensor, Twin GPS | Gemini AI on-wrist, Vascular Load Tracker |
| Galaxy Watch 8 Traditional | 47mm measurement, Rotating Bezel, 435mAh Battery | Antioxidant Index, Bedtime Steering |
Galaxy Watch 8 Sequence
The Galaxy Watch 8 collection included:
- Commonplace mannequin
- Traditional with the returning rotating bezel
- Extremely 2
These had been the primary smartwatches to ship with Google’s Gemini out of the field. They ran on Put on OS 6 and One UI 8 Watch. New well being options included Vascular Load, which tracked stress in your vascular system throughout sleep, and Antioxidant Index, which measured carotenoid ranges for insights into wholesome ageing.
Software program and sustainability
Samsung launched One UI 8, optimised for foldables and supported by KEEP (Knox Enhanced Encrypted Safety) for delicate information. All new foldables launched in July 2025 ran on Android 16 with enhanced AI and safety instruments.
Samsung additionally highlighted sustainability. The brand new foldables used 9 recycled supplies, together with plastics from discarded fishing nets and recycled lithium.
Samsung Galaxy Unpacked February 2026: The period of personalised AI and good eyewear
On February 25, 2026, in San Francisco, Samsung pushed past smartphones into what it calls the “Subsequent AI Telephone,” integrating XR experiences. The theme, “Your Companion to AI Residing,” focuses on superior AI that runs instantly in your gadget for velocity and privateness. Whereas the Galaxy S26 collection is the headline launch, the occasion additionally highlights good glasses and the worldwide rollout of the Galaxy Z TriFold.
Galaxy S26 Sequence
The Galaxy S26 lineup contains the S26, S26+, and S26 Extremely. The design shifts to a cleaner look, with a minimalist digital camera module changing the separate lens rings of earlier fashions.
The S26 Extremely stands out with:
- A 6.9-inch M14 OLED show reaching 3,000 nits peak brightness
- A 200MP primary digital camera with a wider aperture that permits 47% extra mild into the sensor
This improve improves movement dealing with and delivers stronger low-light efficiency in comparison with the aperture on the S25 Extremely.
A serious addition is the Privateness Show, also called the Flex Magic Pixel. This hardware-level function provides per-pixel management over viewing angles, narrowing what others can see once you use your cellphone in public. It strengthens Samsung’s privacy-first method by constructing safety into the display itself.
| Galaxy S26 Sequence (Exp.) | Key {hardware} improvements | AI and privateness options |
| Galaxy S26 Extremely | Aperture 200MP Digicam, 6.9-inch 3000-nit Show | Privateness Show (Flex Magic Pixel), Perplexity Integration |
| Galaxy S26+ | 6.7-inch AMOLED, Snapdragon 8 Elite Gen 5 | AI Picture Enhancing through Textual content Prompts, One UI 8.5 |
| Galaxy S26 | 6.3-inch Display screen, 4,300mAh Battery, 12GB RAM | Bixby with Contextual Consciousness, On-device AI |
Samsung Sensible Glasses
February 2026 additionally marks the worldwide debut of Samsung Sensible Glasses, constructed with Google, Warby Parker, and Light Monster. They run on the Qualcomm Snapdragon AR1 platform and purpose to ship immersive multimodal AI experiences whereas weighing about 50 grams for all-day consolation.
They use Android XR and are anticipated to be out there in two variations:
- A voice and sensor mannequin centered on AI help
- A show mannequin that exhibits digital data instantly on the lens
| Anticipated product (2026) | Major operate | {Hardware}/Ecosystem element |
| Samsung Sensible Glasses | AI Assistant & AR Overlay | Qualcomm AR1, Google Gemini, Warby Parker Design |
| Galaxy Z TriFold | Telephone-to-10-inch Pill | Twin-hinge “Z” design, 5,600mAh battery, 16GB RAM |
| Galaxy Buds 4 Professional | Skilled Audio & AI | Sleeker metal-strip design, improved sound high quality |
Software program and AI ecosystem
The software program expertise runs on One UI 8.5, bringing contextual consciousness to a redesigned Bixby. Samsung additionally integrates Perplexity as a substitute AI agent on the S26 collection. You’ll be able to activate it with the “Hey Plex” key phrase.
This transfer creates a multi-agent AI setup, providing you with the choice to make use of Google Gemini for on a regular basis duties or Perplexity for deeper research-driven queries.
2025 vs 2026: What’s the distinction?
The shift from early 2025 to early 2026 exhibits how Samsung moved from launching the “First AI Smartphone” to constructing an Built-in AI Way of life. In 2025, the main target was proving AI contained in the cellphone. In 2026, the main target is on making the cellphone the centre of your wider tech life.
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