Why Colony is opening a coworking and occasion area in Setia Alam

[This is a sponsored article with Colony.]

“Location will get individuals by the door. A premium expertise is what they bear in mind.” It’s this philosophy that has introduced Colony to Setia Alam. 

Spanning 11,454 sq ft on the ninth flooring of Sunsuria Discussion board, this enlargement marks a brand new chapter for Colony, its first past town centre. Some may discover the selection of location just a little odd, with it being roughly 40 minutes away from KL, but it surely was under no circumstances a hasty determination.

In reality, Colony @ Setia Alam has been within the making since December 2022, earlier than the COVID-19 MCO was even lifted.

Predicting the development, Colony’s crew rapidly realised that persons are now not separating work, life-style, and social experiences in the identical manner.

“As hybrid work turns into extra frequent, well-planned suburban townships (like Setia Alam) have advanced into self-contained ecosystems that may assist premium venues, not simply as alternate options to town, however as locations in their very own proper,” stated Timothy Tiah, CEO of Colony.

Why Setia Alam, and why now?

From the outset, Colony @ Setia Alam was by no means handled as a secondary location. It’s designed to ship the identical sense of influence as Colony’s different areas within the metropolis.

The area attracts on its signature design-led strategy. This newest location takes Neo-Regency influences and reinterprets it for a up to date area, emphasising on vibrant and ethereal interiors, tall ceilings, and spatial readability. 

Guests will discover that this area builds upon the visible identification that’s additionally seen at Colony @ The MET, Mont Kiara. 

It takes on the same modern-classic inside with a monochromatic color palette and chic wall panel mouldings. However the place Colony @ The MET featured cosy Japandi aesthetic in some rooms, Colony @ Setia Alam affords occasion halls in rustic and English types respectively.

This offers prospects extra design choices when in search of a coworking or occasion area from the award-winning model that higher fits their wants. However one space that’s to not be missed is Colony @ Setia Alam’s coronary heart—The Conservatory.

The ballroom is adorned with basic black and white checkered tiles, whereas its glass rooftop brings in pure evening, remodeling the area all through the day. This versatility makes the area appropriate for weddings, company occasions, and personal celebrations of every kind for as much as 200 friends.

“Design is essential as a result of it’s what shapes the primary impression. It’s typically what removes the preliminary hesitation individuals have about selecting a venue outdoors town,” Timothy acknowledged. “Friends often arrive with assumptions about scale, high quality or expertise, and people assumptions are both bolstered or dismantled throughout the first few moments.”

Constructing influence by design

Considerate design apart, Colony’s CEO famous that two key issues that turns an area from only a mere venue to 1 that gives an expertise:

1. How nicely the area is run.
2. How prospects are taken care of from begin to end.

In different phrases, the extent of care and element when offering hospitality, a core studying from the closure of Colony’s Star Boulevard location.

The CEO shared with us again in February 2025 that the pandemic’s restrictions sadly led to Star Boulevard turning into a loss-making unit that needed to be minimize off. However the crew noticed it as a deliberate reset reasonably than a retreat. “It gave us the chance to reassess how we deploy capital and power because the enterprise grows.”

“We’ve all the time believed in operating the corporate in a disciplined, tax-efficient manner and reinvesting again into the enterprise, not simply throughout difficult intervals, however even when issues are going nicely. What that’s bolstered for us is the significance of being selective.”

Going ahead, Colony is concentrated on establishing fewer however extra selective areas the place design, hospitality, and expertise might be sustained. 

This new Setia Alam venue is a part of the model’s renewed technique, which pays extra consideration to evolving districts, in addition to rising residential and industrial communities. 

With work and social boundaries persevering with to blur, flexibility has change into central to how individuals use area. Colony’s future areas are being designed to transition simply between centered work and collaborative occasions with out feeling fragmented.

Taking a extra selective strategy

Within the broader Malaysian coworking and occasion panorama, Colony observes a rising demand for high-quality work and occasion areas past central KL.  

“We see Colony enjoying a task in shifting the concept that premium occasions and gatherings have to be anchored to metropolis centres. As the best way individuals stay and work continues to decentralise, expectations are altering. Folks need the identical high quality of expertise nearer to the place their lives already are,” Timothy remarked.

Therefore, the model is making it their mission to convey these requirements into rising areas with out diluting the expertise. Their hope to assist a extra balanced ecosystem the place work, occasions and social moments can occur meaningfully throughout totally different elements of the nation.

Colony @ Setia Alam is now welcoming friends as a part of its gentle opening interval in March 2026. friends can study extra concerning the area and its choices right here.

• Study extra about Colony right here.
• Learn different tales we’re written about Malaysian startups right here.

Featured Picture Credit score: Colony