NDTV alumni’s Frammer AI wins ABS-CBN, ousts Wildmoka

When Suparna Singh and her co-founders left NDTV to construct Frammer AI in 2023, the pitch was easy: media corporations spend far an excessive amount of money and time on video workflows that AI can do higher. Two years in, that wager is paying off — this time, within the Philippines.

Frammer AI has signed ABS-CBN, one of many largest media conglomerates in Asia, as its newest consumer. The partnership covers AI integration throughout all of ABS-CBN’s video processing and enhancing workflows — however the headline is what it displaces: Frammer has changed Wildmoka, a well-established European platform lengthy thought-about the usual for reside stream manufacturing, packaging, and supply at main broadcasters.

For a two-year-old Indian startup, knocking out an business veteran at a community of ABS-CBN’s scale is a big assertion.

What Frammer brings to ABS-CBN

The deployment will give ABS-CBN a unified system for each reside and edited video workflows — one thing it beforehand managed throughout separate platforms. Frammer will even assist content material creation in a number of languages, together with English and Tagalog, enabling the community to supply and distribute video sooner throughout social media platforms.

Rab Mukraj, World CTO of ABS-CBN Group, stated the corporate was drawn to Frammer’s capacity to deal with advanced content material with velocity and accuracy. The 2 organisations additionally plan to co-build new expertise to increase ABS-CBN’s video capabilities — suggesting the connection is greater than a vendor contract.

The NDTV connection

Frammer AI was based by the previous administration workforce of NDTV, one in every of India’s most recognised information networks. That pedigree gave the startup credibility within the media expertise house from day one — they weren’t studying the business, they had been coming from inside it.

The corporate at the moment works with leisure, sports activities, and information publishers throughout a number of geographies and languages. ABS-CBN represents its most outstanding worldwide win thus far, and a significant step in constructing a worldwide consumer base anchored in credibility somewhat than simply value.

Why this issues for Indian AI startups

India has produced a number of robust SaaS and enterprise software program corporations that expanded internationally. AI-native startups doing the identical in specialised verticals — and displacing established international gamers within the course of — remains to be comparatively uncommon.

Frammer’s win at ABS-CBN indicators one thing broader: that Indian AI corporations constructed round deep area experience (not simply general-purpose AI) can compete and win in opposition to established Western rivals in advanced, high-stakes deployments.

CEO Suparna Singh stated the purpose is easy — to make sure each video meets its meant viewers. At ABS-CBN, which connects Filipinos worldwide by information, data, and leisure throughout tv and radio, that is a big and demanding transient.