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- With its largest-ever product marketing campaign for electrical automobiles, the Volkswagen Group is persistently implementing its “In China, for China” technique—beginning with “Auto China 2026” in Beijing.
- Below the motto “Rise Up”, the Volkswagen Group will current ten fashions from 4 manufacturers at its Media Evening on April 21, whereas additionally giving a preview of how AI-powered techniques will assist form the way forward for mobility.
- 4 world premieres on the Group Media Evening: The JETTA model is unveiling its first present automobile for good electrical mobility within the entry-level phase; Volkswagen model is introducing its second ID. UNYX mannequin developed as a part of its partnership with XPENG; FAW-Volkswagen will unveil its first all-electric mannequin of the ID. AURA sequence based mostly on the China Digital Structure (CEA). As well as, AUDI debuts the outside of its second sequence manufacturing mannequin, the AUDI E7X1, designed to succeed in new buyer teams.
The Volkswagen Group is persistently implementing its “In China, for China” technique: With its largest-ever product marketing campaign for good electrical automobiles, the Group is demonstrating at “Auto China 2026” in Beijing simply how shortly and exactly it’s tailoring its product portfolio to the wants of Chinese language prospects. On the Volkswagen Group Media Evening, the Volkswagen, Audi, and its China-exclusive sister model AUDI, and JETTA manufacturers take middle stage with 4 world premieres and a brand new technology of regionally developed electrical fashions.

Oliver Blume, CEO of Volkswagen Group: “Three years in the past, we launched our ‘In China, for China’ technique to completely faucet into the potential of the Chinese language innovation market. We resolve, we act, we ship. The brand new fashions we’re presenting at this yr’s ‘Auto China 2026’ impressively affirm that the Volkswagen Group is making good progress on its path to turning into a worldwide tech driver within the automotive trade. China performs a central position on this. As a result of the progress we obtain right here strengthens our competitiveness worldwide.”

Ralf Brandstätter, Member of the Board of Administration of Volkswagen AG for China and Chairman and CEO of Volkswagen Group China, famous: “Our ‘In China, for China’ technique is coming into its personal. In lower than 36 months, we have now developed a totally new product portfolio for China. Beginning in 2026, we are going to launch a brand new automobile on common each two weeks. That is the Volkswagen Group’s largest-ever electrical mobility offensive. The Beijing Auto Present underscores the consistency and pace of our realignment.”

In 2026 alone, the Group will launch over 20 new electrified automobiles (NEVs—together with pure electrical fashions, plug-in hybrids, and range-extender variants) onto the market, in addition to a variety of revised and up to date automobiles with inner combustion engines (ICE). In doing so, the Volkswagen Group is increasing its portfolio, tailor-made to the wants of Chinese language prospects.
Volkswagen Group Media Evening on April 21: 4 world premieres take middle stage
Because the spotlight of its April product marketing campaign, the Volkswagen Group will current ten fashions from its Volkswagen and Jetta manufacturers, in addition to the 2 Audi manufacturers on the Group Media Evening, together with 4 world premieres.

The Volkswagen model is showcasing 4 NEV fashions from three native joint ventures because the centerpiece of its exhibition. These embody two world premieres: a brand new member of the ID. UNYX class, developed in simply 24 months, and the primary all-electric mannequin in FAW-Volkswagen’s ID. AURA sequence, which options the Group’s regionally developed, high-performance CEA E/E structure. It additionally gives prospects the newest technology of good applied sciences, superior digital techniques, and the expressive new design DNA.
The JETTA model is opening a brand new chapter with the world premiere of its new all-electric present automobile, marking an essential milestone on the long-lasting model’s path to electrification. This mannequin makes good electrical mobility accessible to much more prospects, thereby tapping into new market segments and buyer teams.

Guided by their “dual-brand” technique, Audi’s 4 Rings and 4 Letters manufacturers will current 4 placing premium passenger automobile fashions, together with the world premiere of the outside design of AUDI E7X — the second sequence manufacturing mannequin underneath the brand new AUDI model — with its inside design set to be unveiled instantly afterwards at “Auto China 2026” exhibition. Additionally on show are the newest model of the long-lasting combustion mannequin Audi A6L1, the absolutely electrical mannequin Audi A6L1 e-tron, and the “2026 China Automotive of the Yr” AUDI E51 Sportback. In addition to, following the thrilling Method 1 race in Shanghai, the Audi R26 F1 present automobile will make an look, delivering a pulse-racing second of excessive efficiency and high pace.
Extra highlights throughout “Auto China 2026” exhibition
All through the period of Auto China 2026, the Group’s manufacturers will current additional product highlights. Amongst different issues, Porsche will globally debut a brand new mannequin within the all-electric Cayenne household. It’s not solely its design that makes it probably the most emotional and sporty representatives within the SUV phase, but in addition its excellent E-Efficiency.
Future Applied sciences for Everybody
For the Volkswagen Group, future applied sciences are on the coronary heart of growth, clearly oriented towards buyer wants and prioritizing user-friendliness and added worth. On the Group Media Evening, the Group supplied additional spectacular proof of this with the presentation of high-performance superior driver-assistance techniques (ADAS) and clever cockpit options.
The Stage 2 ADAS options launched by CARIZON, the middle of excellence for clever driver help techniques and autonomous driving in China, allow Navigation on Autopilot (NOA) in each city and freeway environments, in addition to automated parking capabilities. As a subsequent step, CARIZON may even advance its personal SoC (System on Chip) growth, thereby paving the best way for Stage 3/4 automated driving.
Moreover, AI will play a central position within the growth of tomorrow’s mobility. It is because, sooner or later, automobiles won’t be outlined solely by its know-how degree – however by how nicely they perceive the individuals who use the product. The objective is to supply a extra intuitive, snug, and human-centered driving expertise.
Notice: On April 21, Volkswagen Group China will broadcast the Group Media Evening by way of its official Weibo and WeChat channels. Observe @Volkswagen Group China (@大众中国) on Weibo and WeChat for extra data and to affix in!
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