At our inaugural Digital Vanguard session, our visitor speaker, Spencer Stuartʼs Richard Sanderson, dropped three predictions on the CMO function in 2026. The dialog explored whether or not CMOs will evolve or be eradicated, how AI and organizational design are reshaping the operate, the reckoning going through PE-backed, performance-driven enterprise fashions, and the rising pressure between daring creativity and polarized shopper reactions.
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