Alongside the business, Bud Gentle is giving followers $60 off kegs in honor of Tremendous Bowl 60, plus particular offers at choose bars. Beer followers age 21+ can declare a sport day keg right here.
The model can also be dropping a whole bunch of kegs on Feb. 1 at every competing group’s stadium: the Seattle Seahawks’ Lumen Subject and the New England Patriots’ Gillette Stadium, with an opportunity to win tickets to the Massive Sport.
Put up Malone will even take the Bug Gentle stage in San Francisco throughout Tremendous Bowl weekend for a particular live performance on Feb. 6.
Bud Gentle brewer Anheuser-Busch is the largest advertiser in Tremendous Bowl 2026 with a mixed 2.5 minutes of air time throughout three manufacturers: Bud Gentle, Michelob Extremely, and Budweiser, which is celebrating its one hundred and fiftieth anniversary.
“Because the official beer sponsor of the NFL for over 20 years, creating an iconic Tremendous Bowl marketing campaign is a chance we don’t take flippantly,” stated Todd Allen, SVP of promoting for Bud Gentle, in a press release. “This yr, our ‘Keg’ TVC and general plan is about to create a memorable Tremendous Bowl LX weekend for NFL followers throughout the nation.”
Tremendous Bowl 60 airs Feb. 8 on NBC, Peacock, and Telemundo. Tremendous Bowl adverts have been bought out since late August.
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