Advertising Innovation With Meta’s Raashi Rosenberger

This week on Earned, Brit Starr sits down with Raashi Rosenberger, head of promoting for Meta Wearables for a compelling dialog on the intersection of know-how, humanity, and innovation.

To begin, Raashi shares how gadgets like Ray-Ban Meta AI are designed to not distract, however to deepen real-world connection—decreasing display screen time whereas enhancing on a regular basis experiences by way of seamless AI integration. Drawing from her background in neuroscience, Raashi additionally unpacks how psychological ideas form fashionable advertising, particularly when creators are concerned. Collectively, she and Brit discover the rising function of creators in constructing genuine brand-audience relationships, and replicate on the way forward for tech that’s human-first by design.

Take a look at highlights from the episode under, or or tune into the podcast on Spotify, Apple Podcasts, or wherever you hear!

The next interview has been calmly edited for concision. 

Raashi Rosenberger on know-how and human connection: “There is not any degree of know-how that is going to truly create these connections for us.” 

Brit Starr: What’s one factor that you’re most enthusiastic about sooner or later? After which, what do you assume we must always be careful for?

Raashi Rosenberger: What I am most enthusiastic about is with the ability to extra clearly work together with the world round me and nonetheless have entry to info. We’re working mothers, we now have lots occurring. Primarily, making a method for us to get extra from that particular person second and in addition keep linked. So for me, I am actually excited for what that appears like. I do not know precisely what that is going to seem like, however I am excited for that second the place it virtually feels such as you’re simply in a position to have that extra pure dip from know-how to out of know-how. 

The factor that I feel we must always be careful for is, I consider within the energy of know-how, however I additionally consider that it isn’t going to save lots of us. We’re all nonetheless people and prioritizing human connection feels so, so important. There is not any degree of know-how that is going to truly create these connections for us. So investing in different individuals, investing within the baseline vulnerability, telling your individual tales, connecting with different individuals—that does not occur with out a diploma of bravery. It does not occur with out a very sturdy sense of self. And I feel that as a neuroscientist, as a marketer, and as a mother, it is one thing I spend a number of time fascinated by. How can we guarantee that we’re actually connecting with the world round us, however we’re not utilizing know-how as an escape?

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