It was laborious to keep away from the chatter about agentic commerce at this 12 months’s Shoptalk. From panels to non-public facet discussions, it was in every single place, our retail editor Kathryn Lundstrom reported.
The one downside: Nobody—platforms, retailers, third-party tech firms, or entrepreneurs—have figured it out.
Agentic commerce is such a nascent idea that it’s unsure how customers will use it, and it’s not clear what infrastructure is required to assist it. However the discuss is what ultimately spurs extra decisive motion, and even the failures might be informative.
In March, OpenAI shut down its buzzy six-month-old ChatGPT commerce pilot, which let customers purchase merchandise instantly from ChatGPT’s Prompt Checkout characteristic.
