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Home - Middle East - Al Masaood’s ARB Emirates Unveils Earth Camper and Celebrating 50 years of ARB  4×4 Improvements at ADIHEX 2025
Middle East

Al Masaood’s ARB Emirates Unveils Earth Camper and Celebrating 50 years of ARB  4×4 Improvements at ADIHEX 2025

NextTechBy NextTechAugust 30, 2025No Comments3 Mins Read
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Al Masaood’s ARB Emirates Unveils Earth Camper and Celebrating 50 years of ARB  4×4 Improvements at ADIHEX 2025
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ARB Emirates, which operates underneath the umbrella of Al Masaood Group, and is the main market model in four-wheel-drive equipment and out of doors gear, is taking part within the 2025 version of the Abu Dhabi Worldwide Searching and Equestrian Exhibition (ADIHEX) for the sixteenth time on this prestigious occasion. Held from 30 August to 7 September on the Abu Dhabi Nationwide Exhibition Centre (ADNEC), this 12 months’s showcase comes at a milestone second for the corporate, as ARB celebrates its fiftieth anniversary globally and practically 35 years of partnership with Al Masaood within the UAE.

In celebration of this landmark 12 months, ARB Emirates is unveiling the GCC debut of the extremely anticipated Earth Camper at its stand at 9-010. Engineered for rugged efficiency and distant journey, the Earth Camper blends sturdiness, performance, and luxury, marking a brand new chapter in off-road journey options. It represents the following evolution of ARB’s five-decade legacy in delivering reliable gear for critical explorers.

ARB Emirates may also current a wide array of latest and up to date out of doors merchandise, together with the newest Esperance V2 rooftop tent, REDARC superior solar-compatible energy administration and battery techniques designed to offer dependable and sustainable, clear vitality for off-grid adventures, the newly developed Brushless Air Compressor, and the total vary of high-performance NACHO lighting. Alongside these improvements, guests will discover ARB’s trusted assortment of awnings, fridge freezers, restoration gear, tenting furnishings, and mattress racks which might be all designed to raise the fashionable out of doors expertise.

Walid Youssef, Basic Supervisor of ARB Emirates, stated: “This 12 months holds particular significance for us. As ARB celebrates 50 years of innovation, and with greater than three many years of sturdy partnership between ARB and Al Masaood, we’re proud to convey the easiest of the model to the UAE market. Our presence at ADIHEX displays each our dedication to serving the wants of out of doors lovers and our ardour for delivering world-class tools that performs within the area’s hardest circumstances.”

On the ARB Emirates Stand, guests can profit from unique promotions of as much as 70 % on choose merchandise through the occasion. A raffle draw may also be held through the present, providing 20 key merchandise together with air system equipment, and premium tenting gear.

As a key participant within the area, Al Masaood is dedicated to bringing innovation-driven merchandise that cater to the varied wants of its prospects, from superior energy options to sensible, versatile gear constructed for the area’s hardest environments, all backed by ARB’s confirmed, field-tested efficiency.

The Abu Dhabi Worldwide Searching and Equestrian Exhibition continues to be the area’s premier platform for showcasing improvements in looking, tenting, and conventional out of doors actions. This 12 months’s version is predicted to welcome greater than 350,000 guests from throughout the UAE and the area, together with falconers, adventurers, and members of Gulf royal households.



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