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Apple is testing ‘deep purple’ for subsequent premium iPhones

NextTechBy NextTechFebruary 24, 2026No Comments2 Mins Read
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Apple is reportedly contemplating a darker colourway for its subsequent iPhone Professional fashions.

In accordance with Bloomberg‘s Mark Gurman, the tech large is testing a “deep purple” for the upcoming handsets. Notably, rumours have recommended that this gadget lineup, the iPhone 18 household, can be cut up up between this 12 months and subsequent. Which means the iPhone 18 Professional and Professional Max, which can be deep purple, would drop throughout the standard September iPhone window alongside Apple’s long-rumoured foldable cellphone. Following that, the lower-cost iPhone 18 and iPhone 18e are anticipated to drop within the spring.

Final 12 months, Apple went with Cosmic Orange for the iPhone 17 collection, pushed partially by the color’s reputation in China. That mentioned, Apple has launched some purple iPhones earlier than, however the final time was the iPhone 14 collection in 2022. Subsequently, it could be time for a refresh.

Phrase on the purple iPhone was a part of Gurman’s bigger Bloomberg piece about Apple’s impending {hardware} and software program plans. This features a collection of occasions from March 2 to 4 to showcase a number of new merchandise, together with a low-cost MacBook, an entry-level iPad Air with an M4 chip and the iPhone 17e.

Supply: Bloomberg

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