A complete trade report from athlete advertising intelligence platform Out2Win reveals that attire and tech manufacturers are main the school athlete NIL market, which now exceeds $15 million in tracked spending throughout main classes. The 2024-25 evaluation reveals how vogue corporations, resembling Hollister, and know-how corporations, like Uber, are dominating sponsorship quantity and spend, respectively.
Hollister leads all manufacturers with 692 sponsored posts throughout school athletes, whereas Uber tops estimated spend at $926,000, in line with the report monitoring offers from September 2024 via Might 2025.
“The previous yr in NIL confirmed us that that is not an experimental channel for manufacturers. It’s grow to be a critical a part of the advertising combine,” Jack Adler, founder and CEO of Out2Win, tells Internet Influencer. “We noticed extra construction, larger budgets, and smarter athlete choice. This report is our try and deliver readability to the place the true momentum is going on.”
The report identifies attire and vogue because the main trade class with $3.33 million in estimated spending throughout 2,620 sponsored posts. Retail ranks second with $2.68 million in spend throughout 2,631 posts, adopted by meals and beverage at $2.58 million.
Sport-Particular Model Preferences Emerge
The information reveals distinct model preferences by sport. Adidas dominates males’s basketball with 67 sponsored posts, whereas CVS Pharmacy leads ladies’s basketball with 74 posts. In soccer, Allstate tops the record with 91 sponsored collaborations.
Different sport-specific leaders embrace GK Elite in gymnastics (102 posts), Rawlings in baseball (99), and Hollister in observe and area (67).
College NIL Efficiency Varies
Texas Longhorns athletes lead in whole sponsorship quantity with 372 sponsored posts, adopted by Ohio State (329) and Alabama (235). Nevertheless, LSU Tigers athletes command the very best estimated revenue from model partnerships at $1.4 million, with UConn Huskies athletes incomes roughly $1.3 million.
When damaged down by workforce, the UConn ladies’s basketball program stands out with 92 sponsored posts, whereas Texas soccer leads its class with 71 posts. Kansas males’s basketball (45) and Wisconsin ladies’s volleyball (37) high their respective sports activities.
LSU additionally leads in athlete affect, with a mean following of 21,500 per athlete, adopted by Texas (19,400) and Oregon (18,100).
Athlete Follower Development and Incomes Potential
Colorado’s Travis Hunter tops follower progress metrics with 735,000 new Instagram followers between September 2024 and Might 2025. Boise State’s Ashton Jeanty follows with 700,000 new followers, whereas Colorado’s Shedeur Sanders added 577,000.
UCLA gymnast Jordan Chiles leads all athletes with 59 sponsored posts, adopted by UNC cheerleader Alycea Adams with 54. UConn basketball star Paige Bueckers and Nebraska’s Cami Merickel tie for third with 38 posts every.
The report additionally gives estimated worth ranges for high athlete influencers, with LSU’s Flau’jae Johnson commanding $12,740-$19,100 per Instagram submit. Texas quarterback Arch Manning ranks second at $12,433-$18,649, adopted by USC’s Juju Watkins at $9,278-$13,917.
Methodology
Out2Win’s report analyzed knowledge from over 250,000 athletes in its database, monitoring Instagram efficiency and sponsored content material from September 2024 via Might 2025.
The corporate explains that its worth estimates consider sport, faculty, follower depend, engagement fee, in-game efficiency, and place. It additionally makes use of an “Out2Win Rating,” which the report describes as “an AI-powered marketability metric that gives customers with a transparent, complete approach to examine athletes.”
Launched in 2024, Out2Win positions itself as an athlete advertising intelligence platform, equipping manufacturers, companies, and universities with the info and insights wanted to construct high-impact advertising partnerships.
All photographs are credited to Out2Win.
The total report is offered right here.
