Egyptian jewellery model Azza Fahmy has teamed up with actual property developer MARAKEZ to design its first-ever seashore clubhouse, set to open in summer time 2026 at Ramla in Ras El Hekma.
Recognized for its handcrafted jewellery impressed by Arabic heritage, the model is now taking its first step into designing an entire way of life area.
To have fun the upcoming launch, Azza Fahmy and MARAKEZ hosted a one-day occasion on the Ramla beachfront. Friends had been invited to get pleasure from a relaxed day by the ocean, with music, meals, and design that paid tribute to the nostalgic really feel of previous Alexandrian summers.
The clubhouse is designed to mirror the model’s signature type, together with Arabic calligraphy, historic symbols, and cultural symbolism. It additionally consists of indoor and out of doors areas, mixing Mediterranean seashore life with Egyptian tradition and craftsmanship.
Fatma Ghaly, CEO of Azza Fahmy Jewelry, says the undertaking brings the model’s storytelling to life in a brand new means, past jewellery.
“We’re approaching the area the identical means we strategy our jewelry, with an emphasis on element. The Mediterranean aesthetic permits for a way of playfulness, whereas our model DNA will carry depth and character,” she added.
The transfer follows a rising international development amongst vogue and luxurious homes to create branded seashore locations, akin to Dior’s seashore golf equipment in Saint-Tropez and Jacquemus’ Riviera-inspired areas. Azza Fahmy brings a distinctly Egyptian perspective to this concept, reimagining the idea for the North Coast.
Azza Fahmy Jewelry is without doubt one of the Arab world’s most revered luxurious manufacturers. Based by Azza Fahmy within the Seventies, the model is thought for mixing conventional craftsmanship with up to date design. Each bit typically attracts from Arabic poetry, structure, and historical past.
Right this moment, the model is led by her daughter, Fatma Ghaly, and continues to be handcrafted in Egypt.
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