BHIM Funds App Publicizes MS Dhoni as Model Ambassador

Marks a strategic step in its subsequent section of progress centered on scale, inclusion, and long-term person confidence

Panaji, March 18, 2026: NPCI BHIM Companies Restricted (NBSL) at present introduced the appointment of World Cup–successful former Captain of the Indian Cricket Crew, Mahendra Singh Dhoni because the Model Ambassador for the BHIM Funds App, Bharat Ka Apna Funds App. The partnership brings collectively two names synonymous with belief, consistency, and dependability, reflecting values that resonate throughout generations and geographies. As BHIM approaches a decade of enabling India’s digital funds journey, this affiliation marks a strategic step in its subsequent section of progress centered on scale, inclusion, and long-term person confidence.

The affiliation displays a pure alignment of ethos and journey. BHIM Funds App delivers safe digital funds constructed on NPCI’s sturdy infrastructure, whereas Mahendra Singh Dhoni is recognised for composure, self-discipline, and delivering beneath stress. Each have grown from robust foundations to serve India at scale, with Dhoni rising from a small city to nationwide management and BHIM evolving from a pioneering funds interface to a platform used throughout the nation, making the partnership a reputable extension of what every represents.

Talking on the event, Lalitha Nataraj, MD & CEO, NBSL stated, “As digital funds proceed to scale in India, the subsequent section of progress is about strengthening preferences and deepening person confidence. With onboarding MS Dhoni as our model ambassador, our goal is to place BHIM Funds App not simply as a funds choice however as the popular app for every member within the Indian family. As BHIM Funds App enters its subsequent section of progress, belief stays on the centre of every thing we do. Dhoni represents that very same belief, constructed over time. That’s the reason this partnership feels inevitable.”

Mahendra Singh Dhoni stated, “Over time, I’ve at all times believed in holding issues easy and staying clear in strategy. What stood out to me about BHIM is its give attention to making digital funds easy and accessible to folks throughout the nation. As India continues to maneuver in direction of better digital adoption, it is necessary that customers really feel comfy and assured whereas transacting. I’m comfortable to be related to an app that’s constructed to serve on a regular basis wants at scale.”

Following repositioning as Bharat Ka Apna Funds App, BHIM has expanded its presence throughout Tier 1, 2 and three cities, with a powerful emphasis on accessibility, language inclusion and ease of use. The App’s function set has been constructed with inclusion at its core, supporting 15+ regional languages. It’s optimised for low-connectivity environments, enabling deeper digital funds adoption throughout rural and semi-urban person teams. Reward-led adoption and service provider partnerships proceed to construct platform stickiness throughout new and current person segments.

About NPCI BHIM Companies Restricted:

NPCI BHIM Companies Restricted (NBSL) was included in 2024 as an entirely owned subsidiary of the Nationwide Funds Company of India (NPCI). NBSL goals to reinforce the adoption of digital funds by way of the Bharat Interface for Cash (BHIM) platform and dedicated to offering a seamless, safe, and user-friendly cost expertise to people and companies throughout India.

NBSL facilitates fast and environment friendly digital transactions, providing an accessible and dependable cost resolution for all. By leveraging cutting-edge know-how, NBSL goals to drive monetary inclusion and assist India’s journey towards turning into a totally digital economic system.

For extra data, go to: – https://www.bhimupi.org.in/