‘ByteDance’s digital smash-and-grab of Disney’s IP is wilful, pervasive and completely unacceptable,’ Disney’s stop and desist letter learn.
TikTok’s Chinese language mum or dad ByteDance has promised to “strengthen safeguards” in opposition to mental property theft after Disney threatened authorized motion over movies generated by the corporate’s newest AI video generator Seedance 2.0.
In a stop and desist letter, Disney claimed that Seedance 2.0 has a “pirated library” of Disney belongings from its largest franchises. The corporate accused ByteDance of utilizing its proprietary content material as in the event that they had been within the public area.
“ByteDance’s digital smash-and-grab of Disney’s IP is wilful, pervasive and completely unacceptable,” the letter learn. “We imagine that is simply the tip of the iceberg – which is surprising contemplating Seedance has solely been out there for a number of days.” The doc was first seen and reported by Axios.
Seedance 2.0 garnered speedy reward following its launch earlier this month. Swiss-based consultancy CTOL referred to as it the “most superior AI video technology mannequin out there”, inserting it above OpenAI’s Sora 2 and Google’s Veo 3.1 in sensible testing. The profitable launched sparked progress within the Shanghai Shenzhen CSI 300 Index.
Responding to Disney’s criticism, ByteDance advised media publications that it “respects mental property rights”. “We’re taking steps to strengthen present safeguards as we work to stop the unauthorised use of mental property and likeness by customers,” it added. The corporate, nonetheless, didn’t specify particulars on the safeguards it plans to implement.
Others had been fast to share their displeasure as nicely. The Movement Image Affiliation (MPA) representing main US studios together with Warner Bros Discovery and Paramount demanded that Seedance 2.0 “instantly stop its infringing exercise”.
“By launching a service that operates with out significant safeguards in opposition to infringement, ByteDance is disregarding well-established copyright regulation”, the MPA mentioned in a strongly worded assertion.
In the meantime, US actors’ union SAG-AFTRA mentioned that Seedance 2.0 has infringed on its members’ voices and likenesses. “Seedance 2.0 disregards regulation, ethics, business requirements and primary rules of consent,” it added.
And the Japanese authorities launched an investigation into ByteDance over the weekend over potential copyright regulation violations after customers generated movies of the nation’s prime minister Sanae Takaichi, and characters from common anime and manga sequence ‘Detective Conan’ and ‘Ultraman’, with out consent.
Disney is understood to be protecting of its mental property that spans a number of profitable franchises created over many years. The corporate despatched an identical stop and desist letter to Google final December, alleging that the tech big infringed on its copyrights. The transfer prompted Google to limit Gemini and AI picture creator Nano Banana from producing Disney-copyrighted content material.
Disney’s try and cease Google got here across the time the corporate introduced a licensing cope with OpenAI’s Sora and ChatGPT – after initially opting out from permitting the corporate to make use of its content material.
The three-year licensing deal would see customers getting access to greater than 200 copyrighted characters, together with costumes, props, autos and environments, however no expertise likenesses or voices.
Final June, Disney and Common sued Midjourney, accusing the AI firm of being the “quintessential copyright free-rider and a bottomless pit of plagiarism”. The case is ongoing.
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