- Builds on alliances with Google as “Trusted Reseller” of Pixel, cementing India’s position within the $219.7B international round tech economic system
India, 28 November 2025 — Cashify, India’s main re-commerce platform, is now a Trusted Reseller Companion for Amazon Gadgets. Below this partnership, customers can now purchase quality-assured refurbished Amazon gadgets backed by Cashify’s experience in testing, certification, and round expertise.
This milestone comes on the heels of Cashify’s partnerships with main OEM like Google, positioning the corporate as the popular recommerce companion for the world’s most trusted tech manufacturers. Collectively, these alliances assist solidify India’s position within the $219.7 billion international round tech economic system projected by 2033.
By way of this affiliation, clients will be capable to purchase licensed refurbished Amazon gadgets together with Echo and Firestick. Renewed with licensed spares as and the place required, these gadgets will come backed with one-year model guarantee, guaranteeing full peace of thoughts.
Nakul Kumar, Co-founder & CMO of Cashify, mentioned, “This partnership deepens our relationship with Amazon as we tackle the position of Trusted Reseller. This collaboration brings collectively Amazon’s scale and attain with Cashify’s deep experience in gadget lifecycle administration. Having not too long ago partnered with Google, we’re proud to be constructing the spine of India’s round tech economic system, grounded in client belief, accessibility, and sustainability.”
India’s recommerce revolution is accelerating. In keeping with Cashify’s 2025 Whitepaper, over 70% of customers nonetheless hoard 2–3 unused telephones at residence, representing billions of rupees locked in what’s known as India’s “Drawer Economic system.” As organized trade-in applications achieve floor, 63% of customers now alternate or promote gadgets inside six months of upgrading, a transparent signal that resale has shifted from a fringe behavior to mainstream conduct.
Partnerships like these are poised to formalize this worth chain, bridging the hole between idle stock and energetic demand whereas contributing to India’s emergence as a worldwide hub within the $219.7 billion round tech economic system projected by 2033. This collaboration not solely streamlines the alternate and refurbishment course of but additionally performs a vital position in decreasing e-waste and selling accountable consumption. With India rising as a worldwide hub for round tech innovation, initiatives like this are serving to remodel resale from an afterthought right into a mainstream financial behavior.
Backed by over 200 bodily shops, a ten,000+ retailer community, and an AI-powered 80,000 sq. ft. refurbishment facility, Cashify continues to steer India’s transition towards sustainable gadget possession and round innovation.
About Cashify
Based in 2013, Cashify is India’s largest re-commerce platform for getting, promoting, and repairing used digital devices, primarily smartphones. Dedicated to delivering a seamless, hassle-free expertise, Cashify permits customers to avail the providers from the consolation of their residence by its app or web site. For many who favor in-person service, Cashify has over 200 shops throughout India. Along with smartphones, Cashify provides a variety of merchandise, together with laptops, smartwatches, tablets, gaming consoles, and extra. Cashify can also be an official trade-in supplier for manufacturers like Apple, Xiaomi, OnePlus, Vivo, Oppo, HP, Samsung and Dell in India. With a month-to-month energetic person base of 10 million, Cashify is devoted to creating expertise extra affordae and accessible for everybody
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