Grey Media’s Atlanta tv station WANF will finish its 31-year affiliation with the CBS Community to turn out to be an unbiased tv station.
Grey mentioned that going ahead, WANF will leverage its native information operation, full management of its each day program schedule, and the assets of the regionally based mostly Grey Media to higher serve the area people with on-air and on-line content material all through the day that’s extra conscious of the rising Atlanta metropolis.
“As residents of Atlanta together with our households, this firm’s management and our company colleagues have been keenly centered on enhancing what we watch daily on WANF and its sister station, WPCH PeachtreeTV,” mentioned Grey’s govt chairman Hilton Howell. “We’re excited to now take WANF in a brand new course that places full management of the station’s choices in native palms and that enables us to develop our funding in native information, climate and sports activities by, for and concerning the individuals who, like us, stay in Larger Atlanta.”
The affiliation is altering from Grey’s WANF to CBS-owned WUPA on August 16. It would additionally embrace launch of CBS Information Atlanta streaming channel. Grey mentioned it anticipates making further monetary and different useful resource investments in WANF to allow it to “transition efficiently to a robust unbiased native tv station.”
WUPA can be branded as CBS Atlanta and embrace the upcoming launch of the CBS Information Atlanta streaming channel, “a complete information expertise that may maintain the Atlanta group up to date on the most recent regional climate, visitors, native and breaking information.”
“Launching our first owned CBS station in Atlanta is a milestone second for us,” mentioned Jennifer Mitchell, president of CBS Stations and CBS Information and Stations Digital. “This growth permits us to convey the total power of CBS’ award-winning information, sports activities and leisure programming on to one of the vibrant and influential markets within the nation. With WUPA and the launch of the CBS Information Atlanta streaming channel, we’re not simply delivering content material — we’re investing in the neighborhood, native journalism and guaranteeing Atlanta viewers obtain the identical trusted, high-quality journalism that defines CBS in each market we serve.”
WUPA’s stay linear feed can even be out there on Paramount+, along with an expansive slate of unique sequence, hit exhibits and films from Paramount World’s portfolio of fashionable manufacturers.
