Bengaluru, 23 September 2025: Main shopper electronics model Cellecor, has unveiled a novel and galvanizing initiative – a rap music carried out by its personal manufacturing facility employees. Launched as a digital video on YouTube and Instagram, the monitor celebrates the pleasure, craftsmanship, and power of India’s expert manufacturing workforce, embodying the true essence of the Make in India motion.
Hyperlink of the video: https://www.instagram.com/reel/DOvpqu7klmT/?igsh=MW8zNDJ6NzUyaWdoOApercent3Dpercent3D
The rap highlights the heartbeat of Cellecor’s operations, the employees on the manufacturing facility flooring whose dedication, talent, and fervour carry innovation to life. It underlines how each Cellecor product, from smartphones, smart-wearables and TVs to equipment, is not only manufactured in India however is deeply rooted within the spirit of native craftsmanship. By showcasing the expertise of its workers, Cellecor has given a voice to the very individuals who energy the model’s success, turning their day-to-day effort into a creative celebration of resilience and creativity.
This initiative reinforces Cellecor’s dedication to authenticity and self-reliance, aligning strongly with India’s push for homegrown manufacturing. It additionally builds a robust narrative round worker empowerment, model belief, and shopper connection, reminding audiences that expertise is not only about options, but in addition concerning the individuals and values behind it.
Ravi Agarwal, Co-Founder and Managing Director, Cellecor, mentioned, “At Cellecor, we imagine the power of our model comes from the palms and hearts of our individuals. This rap is a tribute to our manufacturing facility groups, whose dedication and fervour embody the true spirit of Make in India. It’s not simply concerning the merchandise we construct, however the pleasure and objective that go into constructing them. This initiative is our approach of celebrating that human spirit and sharing it with the world.”
The video has already resonated on social media, receiving an enthusiastic response for its authenticity and constructive messaging. This modern strategy is inspirational to inside storytelling and community-building, setting a brand new business benchmark for ‘model from inside’ campaigns.
About Cellecor Devices Restricted
Cellecor Devices Restricted’s journey within the electronics gadget enterprise, and promoting merchandise beneath its personal model, together with Sensible TVs, Sensible Devices, Wearables, Cell Telephones, House and Kitchen Home equipment, and extra, outsourced from varied digital assemblers and producers, began in 2012 as M/s Unity Communications-its founder Mr. Ravi Agarwal’s proprietorship agency. The corporate is promoted and managed with an everlasting, sustainable enterprise technique, whereby the corporate goals to synergistically amalgamate enterprise potential embedded within the ever-growing demand for digital merchandise with a contemporary enterprise strategy of sourcing, producing, and advertising with the target of offering high quality merchandise at reasonably priced costs. At this time, Cellecor Devices Ltd. is a number one identify within the shopper electronics business, identified for its modern and cutting-edge expertise. With a dedication to creating happiness reasonably priced, Cellecor provides a various vary of merchandise, together with cellphones, good TVs, audio system, neckbands, TWS, soundbars, smartwatches, washing machines, and lots of extra.
The securities of the Firm are listed on the NSE EMERGE (SME Platform of Nationwide Inventory Alternate of India Restricted) with Scrip Code: CELLECOR
For extra info, go to: https://cellecor.com
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