Chery Car is transferring into the fast-growing electrical pickup truck phase.
On January 27, Chery formally introduced its entry into the brand new power pickup market, launching the R08 EV, the primary all-electric pickup below its RELY model. The mannequin is priced between RMB 127,800 and 158,800 (roughly USD 17,800–22,100).
Chery’s timing coincides with a pivotal second for China’s new power pickup market, which is seeing fast development alongside intensifying competitors.
In accordance with knowledge from the China Passenger Automotive Affiliation (CPCA), cumulative gross sales of recent power pickups reached 73,000 items in 2025, up 243% yr over yr, considerably outpacing development within the general pickup market. The aggressive panorama is starting to take form, with gamers similar to Geely Radar, BYD (primarily centered on abroad markets), and Zhengzhou Nissan already establishing early leads.
Exports have emerged as a key development driver for China’s pickup phase. In 2025, exports accounted for 50% of complete home pickup gross sales, with producers together with Nice Wall Motor, SAIC Maxus, and JAC Motors performing strongly in abroad markets.
Zhang Jiaming, Vice President of Chery Business Automobiles and Common Supervisor of its Pickup Division, instructed Yicai that “the home pickup market is comparatively restricted in dimension, and the biggest development alternatives over the following few years will come from abroad.”
Regardless of the market’s development potential, China’s home pickup sector already exhibits a sample of “one dominant participant and a number of other sturdy contenders.” Nice Wall Motor controls almost half of the home retail market, whereas conventional producers similar to JMC and Zhengzhou Nissan preserve strong positions. As electrification accelerates, manufacturers like BYD are additionally getting ready to introduce new power pickups in China, additional intensifying competitors.
“The penetration charge of pure electrical pickups surpassed 9% in 2025, signaling a transition from early adoption to a brand new part pushed by product maturity and person acceptance,” Zhang stated. He expects the brand new power pickup market to enter a part of large-scale growth in 2026.
Supply: Yicai
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