Crave now has practically 5 million subscribers, due to Heated Rivalry

Crave has reached about 4.6 million subscribers throughout Canada.

Bell confirmed the determine in its fourth-quarter earnings launch on Thursday. The corporate famous that subscriptions rose by 26 per cent year-over-year, pushed by late-November premiere of its massively standard Canadian LGBTQ+ hockey collection, Heated Rivalry.

It shortly turned not solely Crave’s most-watched authentic collection thus far and led to the streamer’s greatest This fall thus far, however it’s additionally been a large world hit, even getting large shoutouts from stars like Pedro Pascal (The Final of Us), Ayo Edebiri (The Bear) and Hannah Einbinder (Hacks). Sequence creator Jacob Tierney is at present engaged on a second season.

Throughout an earnings name, Bibic famous that Heated Rivalry “has emerged as a worldwide sensation, producing important media consideration and cultural influence and underscoring the power of our funding in premium Canadian storytelling.”

It must also be famous that Crave acquired a giant overhaul in late November, including a bunch of content material whereas introducing new options and UI tweaks. That mentioned, it’s unclear what influence, if any, that had on subscriber development.

Elsewhere in its earnings, Bell posted 56,124 internet postpaid wi-fi additions final quarter, down 0.8 per cent from 56,550 a 12 months in the past. The corporate attributed the decline to a slowing inhabitants development amid evolving immigration insurance policies and a give attention to extra premium telecom subscribers. General, Bell reported quarterly income of $6.4 billion, down 0.3 per cent from the 12 months prior.

Picture credit score: Crave

Through: The Canadian Press