[Written in partnership with Daem Meat, but the editorial team had full control over the content.]
of going to the grocery retailer to do your buying, and also you additionally know of providers that get different individuals to do your groceries then drop them off at your step.
However have you learnt of a grocery retailer that can come to you?
Whereas not fairly a “retailer” within the conventional sense, that’s precisely what Daem Meat is doing, as Malaysia’s first cellular butcher store.
A butcher store on wheels
Formally launched in August final 12 months, Daem Meat’s essential mission is easy—to offer premium meat merchandise on to shoppers.
Image your favorite meals truck serving tacos or burgers. However as an alternative of scorching meals, this truck dishes out recent beef and lamb meat that’s able to be cooked.
To make sure their choices stay recent all through the day, the cellular truck is supplied with a refrigerated storage facility (or chilly room). Right here is the place clients can discover beef and lamb shanks hanging within the again or different pre-cut meats readily bagged.
What differentiates Daem Meats from an everyday grocery supply van is how every truck has butchers and butchery home equipment, equivalent to a bone noticed and vacuum pack machine.
Prospects in search of a particular reduce of meat can get the assistance of their educated butchers to slice and cube on the spot. This characteristic is especially useful for youthful homecooks like myself who aren’t conversant in the fitting method of chopping beef and lamb.
For context, whether or not it’s a serving of steak or a pot of rendang, slicing meat incorrectly could make or break the dish. Chopping with the grain as an alternative of in opposition to it ends in a chewy, rubber-like texture, and who actually desires that?
“It’s a cellular culinary expertise”
“We’re proud to introduce this revolutionary idea that meets the evolving wants of recent shoppers whereas upholding the best requirements of high quality,” Daem Meat’s chairman, Tan Sri Syed Zainal Abidin Syed Mohd Tahir, said through the model’s launch.
“It’s not only a meals truck; it’s a cellular culinary expertise that brings the best meat choices proper to our clients’ doorsteps.”
Most of Daem Meat’s choices are from their very own farm and cattle in Malaysia, particularly the Kedah-Kelantan (KK) and Brahman breed.
There’s a variety of cuts accessible for each western and Malaysian cooking, together with (however not restricted to):
- Ribeye
- Sirloin
- Tenderloin
- Gearbox
- Chuck Bone
- Oxtail
- Yakiniku
- Shabu-shabu
- Minced meat
The beginning worth is RM39.90 per kilogram, with costs differing relying on the chosen reduce. If clients are uncertain of which reduce would work one of the best for a particular dish, they’re in a position to seek the advice of Daem Meat’s butchers as effectively.
All of their merchandise are packed in vacuum sealed luggage, even those which might be freshly reduce upon request. It’s an additional measure the model takes to make sure cleanliness. “The vacuum-sealed luggage are harder and fewer more likely to leak. It additionally helps forestall the speedy progress of micro organism,” they shared.
Bringing recent meat to the doorstep
On the time of writing, Daem Meat’s cellular butcher vans can be found on a weekly foundation in sure Klang Valley places.
On Thursdays and Fridays (11AM to 7PM), clients can discover them at Masjid Al Falah USJ 9, Subang Jaya. On Sundays (8AM to 6PM), they’re accessible at Temu Elmina, Shah Alam and Masjid At-Taqwa TTDI, KL.
This checklist is shorter now than it was a couple of months in the past, but it surely appears to be a strategic transfer to focus on their excessive buyer visitors areas.
Prospects who dwell additional away don’t have to worry although. The model continues to supply its same-day supply service to Klang Valley residents, with price being based mostly on location. For a RM30 flat price, clients past the Klang Valley can get their meat couriered too.
Orders might be finished by way of WhatsApp and are despatched by their very own staff of supply riders.
Lately, the model partnered with native superstar Asyraf Khalid to begin a brand new enterprise known as AK Meat. Specialising in frozen Australian and A5 Japanese wagyu, it’s a brand new avenue for Daem Meat to satisfy its mission of offering shoppers with high quality meat merchandise.
Regardless of solely being lower than a 12 months outdated, it’s onerous to disclaim that Daem Meat has introduced a novel idea to Malaysia. And I, for one, am curious to see how they’ll change the native grocery recreation.
- Study extra about Daem Meat right here.
- Examine different Malaysian startups right here.
Featured Picture Credit score: Daem Meat
