Icaro Doria, chief artistic officer (CCO) and co-president of DM9, has stepped down from his publish after the São Paulo-based company admitted to manipulating case examine footage for a Cannes Lions Grand Prix-winning marketing campaign, ADWEEK has confirmed.
The departure comes two days after ADWEEK reported that CNN Brasil filed a proper grievance towards DM9 and its consumer Whirlpool after discovering {that a} section of its broadcast was altered utilizing AI and featured in DM9’s Grand Prix-winning case examine video for its “Environment friendly Solution to Pay” marketing campaign.
“The choice was made by mutual settlement and marks the top of a cycle that started in 2022, characterised by important artistic achievements and the consolidation of a brand new chapter for DM9 within the Brazilian market,” the company stated in a press release shared with ADWEEK.
Doria took accountability for the incident earlier this week, when DM9 publicly acknowledged a “sequence of errors” within the manufacturing and submission of the case examine video. The company apologized and stated it was introducing inside safeguards, together with the creation of an AI Ethics Committee.
Whereas Cannes Lions confirmed it’s investigating the case, it has not revoked the Grand Prix.
DM9 earned 21 Lions at this 12 months’s pageant, serving to guardian community DDB Worldwide reclaim the pageant’s prestigious Community of the Yr honor.
The company stated it would announce new artistic management quickly.
Doria, who additionally served as jury president of this 12 months’s Print & Publishing Lions class, beforehand held artistic management roles at DDB New York, Arnold, and Hill Holliday.
