In Italy this August
Dunlop has renewed its official partnership with the 2025 FIM Worldwide Six Days of Enduro (ISDE), extending its involvement in one of many world’s most demanding off-road bike occasions. The occasion, now in its 99th yr, will happen in Bergamo, Italy, from August 24 to 29, 2025.
The British tyre producer has supported the ISDE since 2019 and can proceed to make use of the race as a proving floor for its EN91 Enduro tyres. The 2025 version will once more see Dunlop’s rider help programme return, together with tyre help companies and an initiative aimed toward newbie rivals.
A devoted Dunlop tyre service staff shall be on-site in Bergamo beginning August 20, offering technical recommendation and tyre help to individuals all through the six-day race. The service is a part of a broader effort to strengthen the model’s place amongst each skilled and newbie enduro riders.
One key initiative is the Dunlop Geomax Problem, a non-competitive programme aimed toward membership staff riders utilizing Dunlop tyres. Registered individuals shall be ranked individually and recognised through the official awards ceremony. The problem consists of unique pricing on pre-ordered EN91 tyres and mousses for individuals who register upfront, positioning Dunlop to strengthen loyalty amongst grassroots riders.
With enduro racing rising in reputation, particularly in Europe, Dunlop is utilising occasions just like the ISDE to check its know-how below real-world situations and foster direct engagement with the driving group. The EN91 tyre, particularly, is marketed for its efficiency on all kinds of terrain, which aligns with the unpredictable situations riders typically face through the ISDE.
The FIM Worldwide Six Days of Enduro is the world’s oldest off-road bike occasion, also known as the “Olympics of motorcycling” on account of its team-based format and inclusion of each elite and newbie riders. Groups from over 30 international locations are anticipated to take part within the 2025 version.
Dunlop’s continued presence underscores the rising significance of main producers in supporting not solely skilled motorsport but additionally newbie ranges, the place many future champions start their careers. For the tyre firm, aligning with an occasion that brings collectively riders of all talent ranges gives a possibility to assemble suggestions and showcase its merchandise in real-world racing situations.
Organisers have positioned the 2025 occasion as a return to one of many sport’s conventional heartlands. Bergamo has a protracted affiliation with enduro racing, and Italian followers are anticipated to end up in massive numbers. The terrain across the Lombardy area is understood for its technical issue, making tyre efficiency a important issue.
Whereas the tyre model didn’t disclose monetary particulars of the renewed partnership, the transfer displays broader traits in motorsports sponsorships the place manufacturers search deeper involvement by on-site companies and fan engagement.
Preparations for the occasion are already underway, with registrations for the Geomax Problem open and logistics planning in progress. With Dunlop locked in as a key companion, the 2025 ISDE is anticipated to function each fierce competitors and powerful producer presence on and off the observe.
Picture: Dunlop is utilising occasions just like the ISDE to check its know-how below real-world situations and foster direct engagement with the driving group. Credit score: Dunlop
