Goals to empower Indian drivers with tech-enabled vigilance by means of its good Sprint Cam vary
Marketing campaign conceptualised and executed by Artwork-E Mediatech throughout digital platforms
New Delhi, twenty ninth September 2025: Dylect, a number one Indian shopper electronics and automotive tech model, has launched its nationwide consciousness marketing campaign titled ‘Rip-off Ya Sprint Cam’, that includes Rannvijay Singha. This marketing campaign goals at selling street security and inspiring the adoption of dashboard cameras amongst Indian drivers. It captures the necessity for higher accountability in a rustic the place on a regular basis driving is commonly accompanied by chaos, rash driving, street scams, and blame-shifting incidents. The marketing campaign movie, launched on social media platforms, presents real-world eventualities the place the absence of visible proof can result in vulnerability for trustworthy drivers.
Watch the marketing campaign movie right here: https://www.instagram.com/p/DL9K8avNZR0/ and https://www.instagram.com/p/DO3SVXQDNm1/
The marketing campaign positions the sprint cam as a necessary device for cover towards on-road scams, providing real-time proof by means of Dylect’s sprint cams geared up with Full HD evening imaginative and prescient, Sony Starvis 2 sensor, loop recording, G-sensor, and parking surveillance.
Anuj Bhatia, Founder, Dylect, shared, “The marketing campaign is deeply aligned with our mission to deliver sensible, tech-forward options to our clients. With this sprint cam launch and consciousness marketing campaign, we hope to make roads safer for everybody and put an finish to on-road scams and disputes, as a result of the reality will all the time be recorded.”
The marketing campaign was creatively conceptualized and executed by Artwork-E Mediatech, a number one digital and Martech company recognized for its storytelling-first strategy. From scripting the marketing campaign narrative to directing the movie, the company performed a central position in turning an on a regular basis perception right into a mass-relevant communication asset.
Tejender Sharma, Co-Founder Artwork-E Mediatech, defined, “As a inventive company, our goal was to seize the uncooked pressure each driver experiences when confronted with on-road scams. We wished to deliver alive that concern and sense of helplessness, amplify it towards the false authority scammers typically challenge, and create a story that feels each cinematic and actual. On this storyline, the Dylect Sprint Cam emerges because the pure hero — a protector that flips the ability dynamic in seconds and empowers drivers with the reality.”
With rising visitors and the unpredictability of Indian roads, Dylect Sprint Cams deliver drivers the reassurance of undisputed proof and higher peace of thoughts.
About Dylect
Dylect, a model by eTrade, embraces the philosophy of “Consolation By way of Innovation.” By crafting purpose-driven merchandise that transcend mere performance, Dylect seeks to simplify day by day life whereas inspiring and connecting individuals. Guided by the core ethos of “Assume Past,” it transcends conventional design boundaries to create options that empower people, enrich communities, and foster significant, extra fulfilling dwelling in an ever-evolving world. Its product lineup spans sprint cams, stress washers, vacuum cleaners, tyre inflators, transportable followers, and photo voltaic lights, all thoughtfully designed for ease, effectivity, and good dwelling.
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