Eden Life, the Nigerian house companies startup recognized for its meals, cleansing, and laundry subscriptions, has paused its consumer-facing enterprise to focus on its higher-margin company catering and industrial meals operations.
The corporate stated the transfer is a strategic reset aimed toward reaching profitability by 2026. In a press release made out there to TechCabal on Wednesday, Eden Life famous that the choice will enable it to consolidate sources and double down on its B2B operations.
“For Eden Life, ‘pausing’ is a strategic transition,” a part of the assertion learn. “It means we’re briefly de-prioritising our particular person shopper (B2C) choices to consolidate our sources and give attention to our high-growth, worthwhile B2B market.”
The shift displays a broader recalibration amongst venture-backed shopper startups working beneath Nigeria’s extended financial pressure. After two years of document meals inflation, overseas alternate volatility, rising logistics prices, and a shrinking center class pushed partly by emigration, scaling family subscription companies profitably has change into more and more tough.
Eden Life confirmed that its on-demand cleansing, laundry, and particular person meals subscription companies are at the moment on “hiatus.” It added that its “core enterprise operations proceed by means of our industrial catering and company meals subscriptions,” which it described as the corporate’s “main development drivers.”
The choice was finalised in October 2025 following what the corporate described as a “rigorous inner audit of our unit economics.”
The change was first communicated to prospects on January 7, when Lagos-based subscribers acquired an e-mail informing them that companies had been paused “till additional discover” and that refunds would comply with.
“After considerate consideration, administration has determined to pause our companies till additional discover. This was not a straightforward choice, and it comes from a spot of desirous to reset, replicate, and return stronger for you,” the corporate informed prospects.
Based in Lagos in 2019 by three Andela alumni, together with Nadayar Enegesi, Eden Life positioned itself as a convenience-focused service for purchasers keen to pay for managed house options. The startup dealt with logistics and high quality management whereas third-party suppliers delivered the service.
Subscribers might bundle cooked meals, laundry, and residential cleansing beneath one plan. Its subscription costs have risen since 2023 on account of inflation, with day by day meal plans at about ₦150,000 ($100) and minimal service spends starting from ₦5,000 to ₦11,500 ($3–$8), relying on the service.
Eden Life’s meals subscriptions had been as soon as its flagship product, notably in the course of the COVID-19 pandemic, when premium Lagos households turned to managed house companies. However macroeconomic headwinds steadily eroded margins.
“The viability of particular person meals subscriptions was challenged by macroeconomic components during the last 24 months,” the corporate added.
Increasing its give attention to company subscriptions and industrial catering, Eden Life additional famous that it had discovered “a extra sustainable solution to ship the standard Eden Life is thought for at a scale that makes monetary sense within the present economic system.”
The corporate added that a lot of its former premium family prospects had been now reached not directly by means of the organisations it serves.
The reset follows years of growth and mounting strain. Eden Life raised about $600,000 in pre-seed funding earlier than closing a $1.4 million seed spherical in 2021 backed by LocalGlobe, Future Africa, and Enza Capital.
TechCabal spoke to a former worker, who requested anonymity as a result of they weren’t authorised to debate inner funds, and stated the startup was producing roughly $1 million in annual recurring income on the time. The corporate has not publicly confirmed the determine.
As funding tightened throughout the continent from 2023, Eden Life broadened its scope. It launched Eden Market for groceries and family items and launched Do-it-yourself by Eden Life, a lower-priced meals line. In the identical yr, the corporate additionally launched a meals sub-brand known as Do-it-yourself by Eden and opened kitchens in Lagos to handle meal deliveries. The newest pullback suggests these expansions had been inadequate to alleviate strain on its core shopper unit.
Refunds come into focus
The pause has been most seen in buyer refund requests. Some Lagos prospects who posted on X acknowledged they paid for cleansing or meals companies that weren’t delivered.
The corporate famous within the assertion that 90% of refund requests have been resolved. “The remaining 10% are usually not a results of liquidity points,” it famous.
In an earlier message despatched to customers in January, the corporate acknowledged that refunds can be dealt with “in batches.” Its up to date place characterises the delays as procedural slightly than monetary. Eden Life has but to reveal the whole variety of affected prospects.
Kenya operations face uncertainty
The pullback extends past Nigeria. Eden Life expanded into Kenya in 2022 by buying Lynk, a Nairobi-based platform that connects casual staff to jobs. The corporate stated it additionally paused B2C companies there.
“We’ve paused B2C companies in Kenya whereas our B2B shoppers are at the moment supported by means of a partner-led mannequin. We’re within the technique of securing capital to settle present obligations and fund our restart,” the corporate stated. “Whereas that is taking longer than anticipated, it’s a deliberate transfer to make sure that our subsequent part in Kenya is constructed on a way more sustainable basis.”
In 2025, the corporate moved its Nairobi workplace from Westlands, in line with individuals conversant in its operations. Across the similar interval, the Eden Life app skilled points with new consumer registrations in Kenya, a hitch acknowledged by an Eden Life contact rep who spoke to TechCabal in a name.
Two individuals near its native operations say the signup perform has been failing since 2025, stopping the platform from onboarding new prospects.
As of 2026, LinkedIn profiles instructed that Eden Life operated with between 50 and 80 workers throughout Nigeria and Kenya. It’s unclear what number of workers at the moment stay.
For now, Eden Life is eyeing to lift capital to settle present obligations and fund a restart in Kenya, acknowledging that the method has taken longer than anticipated in its assertion to TechCabal. The corporate famous that the buyer enterprise is deferred, not completely shut down.
“We imagine this reintegration of B2C companies is within the very close to future,” it stated.
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