Fast Hearth 🔥 with Jessica Tee Orika-Owunna

Jessica Tee Orika-Owunna is an skilled SaaS content material advertising specialist who has labored with international manufacturers akin to Vena Options, Softr, Contentsquare, Basis Advertising and marketing, and Hotjar, whereas based mostly in Nigeria. Her work focuses on content material technique and manufacturing: creating buyer-first content material that drives conversions and helps go-to-market (GTM) groups.

She has additionally served as a decide on worldwide panels such because the 2025 U.S. Search Awards, U.S. Company Awards, International Digital Excellence, and International Search Awards. Her work has been featured in nationwide and worldwide publications like Moz, Punch, The Nation Nigeria, BusinessDay, Smarketers Hub, and Entrepreneur.com.

Outdoors of shopper work, she additionally mentors beginner content material entrepreneurs on ADPList and GrowthMentor, the place she critiques portfolios, supplies actionable suggestions, and shares sensible recommendations on how they’ll appeal to native and international SaaS alternatives.

Clarify what you do to a 5-year-old.

I assist software program corporations educate their goal consumers what their product does and the best way to use it, so folks can resolve if it’s the precise match for his or her wants.

I do that by studying what consumers try to get finished, what frustrates them, and the way they work. Then I create content material based mostly on the patterns I see—displaying, step-by-step, how the product helps with actual examples and sensible suggestions, or the way it compares to different choices—so selecting feels simple. I additionally make certain these explanations present up in the precise locations and codecs, so the individuals who want them really see and use them.

When did you first realise that there’s a enormous profession alternative within the international SaaS trade and the way did you put together for that?

I first noticed a profession alternative within the international SaaS trade in 2020, shortly after the pandemic started. On the time, I used to be juggling a number of roles at a neighborhood firm in Port Harcourt, Nigeria. When the lockdown hit, I used to be requested to remain house with out pay. That pause compelled me to decelerate and take into consideration what I needed long-term.

I used to be already doing a number of writing—from web site copy for oil and fuel corporations to non-fiction ghostwriting—however I used to be burnt out, and my work didn’t scale. I additionally needed writing that immediately influenced enterprise outcomes, not simply advised good tales, and that might enhance my incomes potential.

Exploring different choices led me to a task as a enterprise author, which grew to become my first actual publicity to the B2B SaaS world. The founder, based mostly in Nigeria, was attracting each native and worldwide alternatives by way of LinkedIn, and I used to be curious how. What stood out was how international the area was: corporations employed and paid writers based mostly on ability, not location, and the work immediately impacted income and progress.

Despite the fact that the function paid lower than my ghostwriting gigs, I centered on constructing the precise abilities and expertise for a long-term profession. That have gave me my first strong basis in SaaS and led to my first worldwide function lower than a 12 months later.

What’s been your largest profession win, and what’s the largest lesson you’ve discovered alongside the best way?

Considered one of my largest profession wins has been constructing a thriving enterprise after a layoff. I’d by no means skilled a layoff earlier than. I woke as much as a message asking for a “fast chat,” and earlier than the assembly even occurred, I’d already misplaced entry to Slack and e mail. It was surprising, and I nonetheless do not forget that second clearly.

As soon as the shock had settled, I realised a few earlier selections protected me and made bouncing again simpler. First, I had constructed a further earnings stream alongside my full-time function. It was exhausting on the time, however that additional earnings grew to become a basis when my job ended.

Second, I discovered to doc my work correctly. I used to imagine good work would routinely result in promotions or alternatives, however that wasn’t sufficient. Monitoring outcomes, saving proof of influence, and being intentional about presenting my work helped me safe promotions, negotiate higher pay, and finally transition to solopreneurship.

When the layoff occurred, I wasn’t ranging from zero. I had proof of my worth, an lively pipeline, and the boldness to maintain going. The largest lesson: by no means depend on a single earnings supply, and don’t depart your profession story in another person’s palms. This mindset nonetheless shapes how I develop my profession at the moment.

What’s your ‘GOAT second’ in tech? Inform us a brief story.

Considered one of my largest GOAT moments was at Basis Advertising and marketing, a advertising company, the place I co-owned the B2B software program progress case examine program from 2021 to 2023.

I researched and created in-depth breakdowns of how product-led corporations like Slack, Loom, Hootsuite, and Webflow grew from a advertising perspective. The purpose was to uncover what actually drove their progress and current it in a means different founders and entrepreneurs may study from and act on. That meant digging into every firm’s story, analyzing the info, and highlighting the methods behind the outcomes.

These case research earned lots of of hundreds of views, had been cited by main SaaS publications like HubSpot and ClickUp, shared extensively on social media, and opened partnership conversations with some featured manufacturers. Additionally they helped set up Basis Advertising and marketing as a trusted title in B2B SaaS.

On the similar time, I took over the corporate e-newsletter, rising it from 4,000 to over 14,000 subscribers in 15 months, producing income via sponsorships like Advertising and marketing Brew. Seeing these outcomes helped me overcome impostor syndrome and utterly modified how I view content material.

What’s one hack you swear by when discovering international SaaS jobs?

Be good at what you do however just be sure you’re simple to search out and simple to belief on-line. That’s the one hack I swear by.

Most international alternatives I’ve landed didn’t come from purposes. They got here from folks already having a way of who I used to be and the way I believe. That begins with one thing so simple as your LinkedIn title. I deal with it like a key phrase, not a job description, so recruiters and potential purchasers can really discover me after they search.

I’ve discovered that going past your day-to-day work makes a giant distinction. Visitor posting, becoming a member of trade conversations, or collaborating on seen initiatives builds a community that is aware of and trusts your experience, usually opening doorways quicker than a CV. I not too long ago skilled this myself, so I do know it really works.

What’s one thing you’re fascinated about however unhealthy at?

I’m actually fascinated about private branding and visibility, nevertheless it doesn’t come naturally to me. I’d a lot relatively do the work than speak about or market it. I’ve needed to consciously study to indicate up on-line, share my pondering, and doc my wins, even realizing how essential it’s for profession progress.

I’m sturdy at execution. I can take a content material technique and ship on it. I take pleasure in understanding purchaser wants, shaping content material course, and dealing intently with different groups to carry it collectively. I’ve been very intentional about leaning into this over the previous 12 months.