Ford has additionally partnered with driver Daniel Ricciardo to attach F1 precision with off-road functionality, demonstrating the consumer-grade Raptor’s race-proven credentials.
The marketing campaign is the most recent in Ford’s push to personal the “excessive” class throughout each terrain. It follows the TransAmerica Path x Google mapping undertaking (5,600-plus miles) final October, and the “Reply the Name” Search and Rescue initiative launched in January.
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