On April 1, Jiemian Information reported that Kong Yanshuang, former China Common Supervisor at Tesla, has joined Xiaomi to supervise its automotive gross sales enterprise, changing former Xiaomi Auto director Li Xiaorui. Kong joined in early March and is presently in a transition interval, although Xiaomi has but to formally announce her title. The corporate didn’t reply to requests for remark as of press time.
Kong is taken into account a key determine in Tesla’s China operations, having led each its South China and nationwide gross sales divisions. She performed a significant position in increasing Tesla’s retail and repair community throughout main cities like Guangzhou and Shenzhen, in addition to lower-tier markets. She additionally represented Tesla China in a number of media briefings, outlining firm technique, Shanghai Gigafactory milestones, and automobile rollout plans. Following a administration reshuffle in 2024, she continued overseeing regional gross sales execution in Shanghai.
Her transfer comes alongside the arrival of one other Tesla veteran at Xiaomi—an worker often called “Eason,” who has joined the corporate’s Technique Division inside its automotive division. This division helps the CEO in shaping and supervising total company technique, and direct entry into it’s uncommon, signaling Xiaomi’s sturdy intent to improve its automotive retail capabilities.
Internally, Xiaomi Auto’s retail system was initially modeled after Tesla’s strategy, with many regional leaders already coming from Tesla backgrounds. Business sources say the addition of a number of Tesla executives will additional standardize and combine Xiaomi’s gross sales operations, bettering execution at scale.
A number one Xiaomi seller famous that previously two years, the corporate prioritized product and model constructing whereas underestimating the position of frontline gross sales workers, leading to excessive turnover even amongst well-paid hires. Since late 2025, nevertheless, Tesla-trained managers have launched a extra disciplined, data-driven strategy to managing gross sales processes, considerably bettering frontline efficiency.
As Xiaomi Auto transitions from an early part of explosive progress to a extra secure gross sales cycle, strengthening its retail group has develop into more and more vital. Tesla’s systematic strategy to expertise growth and retail administration is seen as well-suited to this new part.
The corporate just lately launched the brand new era of the Xiaomi SU7, which surpassed 15,000 locked-in orders inside 34 minutes of launch and exceeded 30,000 orders by March 23. Lu Weibing acknowledged that Xiaomi Auto delivered over 410,000 automobiles in 2025, with cumulative deliveries surpassing 600,000 items as of February 2026. The corporate is focusing on 550,000 deliveries for the total 12 months.
Supply：Jiemian Information
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