Having taken on funding of €4m on the back-end of 2025, Galway’s AI sports activities start-up Orreco has continued on its acquisition path, buying Jennis.
AI-driven efficiency science firm Orreco has acquired Jennis, the ladies’s well being and efficiency platform co-founded by Dame Jessica Ennis-Hill, Olympic and three-time world heptathlon champion.
Based on Orreco this newest acquisition will carry collectively 4 capabilities, Orreco AI, FitrWoman, Jennis and DDSA laptop imaginative and prescient “to create probably the most superior, ladies’s efficiency ecosystem on the earth”.
On the core of Orreco’s platform is its proprietary AI engine, which integrates organic, biomechanical and high-performance information to ship actionable efficiency insights. By embedding Jennis’s mental property and DDSA’s elite computer-vision know-how into this AI framework, Orreco says it could possibly now provide “an end-to-end view of feminine efficiency from hormones to coaching, diet and motion to efficiency outcomes”.
“Orreco has made large advances with its data-driven, and AI-powered know-how,” mentioned Dame Jessica Ennis-Hill, who co-founded Jennis with Jane Cowmeadow, her supervisor. “I imagine that is the proper dwelling for the work we’ve got achieved up to now at my start-up Jennis into the personalised affect of hormonal cycles on athletic efficiency.
“I’m actually excited concerning the Orreco imaginative and prescient and success within the elite ladies’s sports activities house. I’m delighted to hitch their crew at this very thrilling time to assist open extra conversations with sportswomen and groups.”
FitrWoman, Orreco’s flagship female-performance platform, is at the moment utilized by greater than 25 Olympic medallists, together with England’s Lionesses, probably the most adorned US feminine swimmer in historical past Allison Schmitt, the US Girls’s Nationwide Soccer Crew (USWNT) and USA Swimming, WNBA, NWSL and WSL groups. Now the merging collectively of the applied sciences of Orreco, Jennis and DDSA will provide much more insights on ladies athletes’ efficiency.
“This isn’t a set of instruments – it’s a single intelligence platform,” mentioned Dr Brian Moore, co-founder and CEO of Orreco. “By uniting Orreco AI with FitrWoman, Jennis IP and DDSA laptop imaginative and prescient, we’re redefining how ladies’s efficiency is measured, understood and optimised.
“Girls’s physiology has traditionally been ignored utterly” Moore added. “Our AI is completely different – it learns from women-specific information curated over a decade, together with motion patterns, wearable information and hormonal indicators, enabling smarter choices, higher efficiency and outcomes for girls. We’re already the selection of champions.”
Monetary particulars of the acquisition are usually not being publicly disclosed “for industrial causes”, a spokesperson advised SiliconRepublic.com.
Orreco funding
Orreco’s acquisition of Jennis comes simply weeks after the Galway-based agentic AI sports activities firm closed a $4m funding spherical with participation from Enterprise Eire and high-profile investor Mark Cuban amongst others.
Early backer Enterprise Eire invested $1m as a part of the spherical. Present buyers embody True Ventures, Jason Calacanis, 20VC {and professional} golfer Padraig Harrington. Orreco mentioned the brand new funding would help the creation of 55 new jobs on the firm globally, together with 30 in Galway over the following two years.
Orreco was based in 2010 by sports activities scientist Dr Brian Moore and haematologist Dr Andrew Hodgson. The corporate utilises utilized physiology, biostatistics and cognitive computing to raised inform coaches, medical groups and athletes with actionable insights that assist enhance efficiency. Orreco can be a part of Comcast NBCUniversal’s SportsTech strategic innovation portfolio and is an alumnus of its 2025 cohort.
Alongside the 2025 funding, Orreco additionally acquired Information Pushed Sports activities Analytics (DDSA), a Melbourne-based AI analytics service for athletes. Earlier in 2025, Galway-based businessperson and investor Gene Browne joined Orreco’s board. The appointment got here after Browne’s firm Bolgheri made a €1.5m funding into the sports-tech firm.
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