[Written in partnership with Koppiku, but the editorial team had full control over the content.]
We get it.
Since Vulcan Put up had its begin, we’ve talked to numerous espresso companies, from cafes to roasteries to espresso chains and even bean suppliers.
And since espresso has lengthy been a focal point among the many normal public, it’s arduous to actually be modern on this well-explored area.
Or is it?
Conducting the experiments
Since their naissance in 2023, the espresso chain Koppiku has grown to turn out to be a distinguished participant inside the native espresso trade, competing with the likes of different main chains equivalent to ZUS Espresso and Gigi Espresso.
Now, with practically 40 shops throughout the Klang Valley and Pahang, Koppiku has confirmed itself worthy of a buyer base, and so they’re dedicated to preserving them by continually providing followers one thing new for his or her palates.
“We’re all the time experimenting with new flavours and concepts,” mentioned CEO and co-founder, Rajiv Bhanot, who was impressed to start out the model out of a dream to make specialty espresso accessible.
Certainly, because the launch of their RM7.50 Matcha Latte in November final 12 months, the model has been devoted to discovering their subsequent large factor to supply clients through common R&D and experimenting with new flavours and concepts.
“A number of our inspiration comes from festive seasons, buyer suggestions, or simply traits we’re enthusiastic about.”
“Seasonal and native components play a task when it matches, however extra importantly, we attempt to launch drinks we all know Malaysians will take pleasure in,” Koppiku shared to us.
Certainly, with drinks like Cereal Latte and Chocosaurus, a twist on the native Milo Dinosaur, Koppiku is unmistakably Malaysian, with seasonal choices like their pineapple-flavoured line of drinks in view of Chinese language New Yr proving this much more.
Listening to the suggestions
Through these limited-time choices (LTOs), the model has taken on the ‘try to see’ strategy, being attentive to the merchandise’ reception and suggestions and even letting clients ‘vote’ on their favourites by social media or in-store occasions for his or her subsequent everlasting addition.
“Some LTOs that made it to the principle menu had been really chosen by the neighborhood, which makes it really feel collaborative and significant,” mentioned the model.
Specifically, after the praises and constructive suggestions of their limited-time Koppi Matcha Latte, the drink had earned its spot as a everlasting menu merchandise.
Certainly, Koppiku is ready on working with their buyer base to provide you with a profitable product, giving followers an energetic function of their menu curation.
“If there’s a drink you like, don’t cease telling us. Each DM, remark, or shoutout issues. The extra we hear about it, the extra doubtless it’s to make a comeback and even earn a spot on the principle menu. Tell us your favourites, we’re all the time listening,” they added.
Retaining them on their toes
With their newest LTO, Tea-Ramisu, providing customers the well-loved milk tea drink with an Italian twist, Koppiku has confirmed its dedication to preserving their menu contemporary with out compromising on their Malaysian roots or precept of accessibility.
“Specialty espresso ought to be accessible. Tak kisah for those who’re a CEO of an organisation, a college pupil, an individual heading to the workplace within the morning, [or] a housewife that’s simply received achieved with chores,” mentioned Rajiv.
We wish to be inexpensive and accessible to everybody.
Rajiv Bhanot, CEO and co-founder of Koppiku
And because the model appears to be like to open extra shops throughout the peninsula, bringing inexpensive specialty espresso and their signature pale-green Airstream trailers to extra individuals, the 1.5-year-old model is actually one to look out for for those who’re on the lookout for somewhat twist to your customary cup of Joe.
- Be taught extra about Koppiku right here.
- Learn our different Malaysian startup tales right here.
Featured Picture Credit score: Koppiku
