Each product launch has a primary. For the Robotiq AX30, that second got here when one of many world’s prime pistachio producers stated, “It is a no-brainer.”
Trying again, it wasn’t only a win for a single challenge. It was the primary proof level that our latest answer was hitting precisely the place the market wanted it to.
Right here’s the way it all got here collectively.
The shopper: space-conscious, automation-ready, and in excessive demand
This wasn’t a first-time automation purchaser. The shopper is the second-largest pistachio producer on the earth, they usually have already got almost 200 robots working of their facility. They name their product “inexperienced gold,” they usually can’t sustain with the demand.
Their motivation for automating wasn’t simply labor or value. It was throughput. Each field they’ll ship quicker means extra income. And while you’re making an attempt to scale whereas managing house constraints and effectivity, footprint issues simply as a lot as efficiency.
That’s the place the AX30 got here in.
The problem: double the burden, similar compact footprint
The job was to palletize 25-pound containers, not one after the other, however two at a time. That degree of throughput, with that payload, would have pushed our earlier techniques to their limits. The AX30 opened the door.
Working with our native companion, we collected all the important thing inputs like field dimensions, pallet patterns, and peak. Our technical crew ran simulations, validated the idea, and helped the shopper see precisely what the system may do of their atmosphere.
Their response? “If we will do that, it’s a no brainer.”
The differentiators: efficiency, footprint, and software program
The shopper had choices, together with bigger industrial robots. However three issues sealed the deal:
- Efficiency
Twin-picking 25-pound containers isn’t simple, particularly when velocity and consistency are vital. The AX30, paired with Robotiq’s software program and vertical axis, delivered the efficiency wanted with out compromise. - Footprint
Regardless of having a big facility, the shopper is extraordinarily space-conscious. The AX30’s compact cell dimension takes up considerably much less house than a conventional industrial robotic answer, which was a significant deciding issue. - Ease of use
This buyer has deep automation experience. They’re used to programming advanced techniques in-house. What impressed them most was that they didn’t need to. Robotiq’s intuitive software program made setup and configuration easy. That simplicity was one of many greatest differentiators.
Why this sale issues: the hole simply closed
Earlier than the AX30, there have been sure purposes that have been simply out of attain. Heavier payloads, larger pallets, and demanding cycle occasions typically required industrial robots.
With this sale, we proved that these beforehand out-of-scope purposes at the moment are absolutely addressable.
Meaning:
- Higher conversations with skilled prospects
- A stronger platform to assist scalable standardization
Trying forward: standardization is the following frontier
This win is not only a few single deployment. Many mid-market producers function a number of traces or a number of websites. They’re on the lookout for a single platform they’ll standardize on.
With Robotiq Palletizing Options, prospects can scale extra confidently utilizing the identical software program, the identical configuration instruments, and the identical operator expertise throughout the board.
This consistency is what turns one profitable set up right into a repeatable rollout.
My takeaways
Promoting the primary AX30 was a milestone. However what excites me extra is what it indicators. Now we have an answer that pushes efficiency, protects footprint, and simplifies deployment in ways in which collaborative techniques hadn’t earlier than.
This buyer didn’t simply purchase a robotic. They invested in efficiency, flexibility, and long-term scalability. And so they’re delivery extra inexperienced gold because of this.
May you be the following success story?
Discover out if Robotiq Palletizing Options can suit your manufacturing unit wants in a matter of minutes! Reply a sequence of questions and we’ll ship you a personalized simulation and report exhibiting precisely which answer matches your manufacturing unit house and wishes.

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