In a primary, T2’s web base falls under 800,000

T2 Cellular (former 9mobile)’s web subscriber base fell under 800,000 in September 2025, barely three months after it signed a roaming partnership with MTN Nigeria. The partnership was supposed to spice up protection and enhance person expertise.

In accordance with the most recent trade information, T2’s energetic web customers dropped from 1,002,224 in August to 744,044 in September 2025, representing a decline of over 25% month-on-month. This marks the bottom stage of web subscriptions for the operator lately, leaving it with an estimated 0.53% market share of Nigeria’s 140.36 million complete energetic web customers.

T2 didn’t reply to a request for feedback concerning the decline or the corporate’s efforts to retain subscribers.

In distinction, rival operators continued to file regular positive aspects. MTN Nigeria’s web subscribers rose from 76.7 million in August to 77.24 million in September, whereas Globacom added over 12,000 customers to succeed in 13.68 million. Trade-wide, web subscriptions grew by almost 570,000 month-on-month — highlighting that T2’s decline was a company-specific setback fairly than a broader market pattern.

The general rise in subscriptions did little to carry information consumption, nonetheless, because it fell barely to 1,147,133 terabytes in September from 1,152,347 terabytes in August.

T2’s decline raises contemporary considerations in regards to the firm’s competitiveness and sustainability in an more and more data-driven market.

“With MTN’s robust 5G rollout and Airtel’s aggressive information promotions, it’s worrying to see T2’s web customers plunge,” stated an trade government who requested anonymity to talk freely. “One would count on stronger information efficiency, particularly after a roaming deal that ought to have improved service attain.”

The setback comes at a time when Nigeria’s telecom sector is present process a serious income transformation, with information now surpassing voice as the principle supply of earnings for main operators. In 2025, MTN Nigeria’s information income reached ₦1.23 trillion within the first half of the 12 months, far exceeding the ₦887.13 billion earned from voice companies. Equally, Airtel Africa reported greater than 40% year-on-year progress in information income, outpacing voice progress.

This shift displays broader shopper behaviour. With rising smartphone penetration, inexpensive 4G plans, and surging demand for video streaming and social media, Nigerians are consuming extra information than ever earlier than. In consequence, information income now accounts for over half of complete telecom earnings, marking a structural shift available in the market.

For T2, the implications are stark. The corporate’s weak information person base threatens its potential to develop income and stay aggressive. Two trade executives say T2 should pivot aggressively towards information promotions, broadband growth, and buyer retention applications to regain market share.

As Nigeria’s digital transformation accelerates, the divide between telecoms investing closely in information capability and people lagging is widening. For T2, the most recent figures sign an pressing must retool its technique earlier than its declining web base turns into an existential problem.