iProspect, a dentsu firm, has been appointed as media company accomplice for Gargash Auto, a key division of 1 the UAE’s longest-established enterprise enterprises, following a aggressive pitch course of.
Gargash Auto is the official supplier and consultant within the UAE of world-renowned automotive and mobility manufacturers, together with Mercedes-Benz, Alfa Romeo, GAC Motor, Purple pre-owned, in addition to SIXT Lease a Automotive, SIXT Limousine and SIXT Leasing companies. With a deep heritage within the regional automotive sector and an ambition to ship extra accountable, data-driven advertising and marketing, Gargash Auto sought a accomplice able to elevating media from a distribution channel right into a strategic progress lever.
iProspect was chosen for its capacity to translate viewers perception and innovation into measurable enterprise outcomes. Below the brand new partnership, iProspect will lead digital and out-of-home media technique, planning and activation throughout the UAE, with the primary marketing campaign slated to launch on 1 April 2026.
Maya Tayara, Managing Director at iProspect MENA, stated: “iProspect and dentsu convey deep expertise within the automotive vertical, the place success is outlined by how effectively we convert consideration into demand. Our focus with Gargash is straightforward: determine the place that demand is, construct smarter audiences, and activate with precision to drive measurable enterprise impression. We’re proud to be partnering with a model that mixes a powerful heritage within the UAE market with a transparent ambition to evolve by means of smarter, future-facing media.”
As Gargash’s portfolio continues to evolve, the Group sought a accomplice able to delivering built-in technique, media, and execution. iProspect demonstrated a powerful understanding of the manufacturers and the native market, alongside the power to ship at scale. With a transparent deal with strengthening market management and accelerating progress, the partnership is about to help each ambitions transferring ahead.
A devoted staff of specialists spanning media management, planning, and efficiency will likely be assigned to the account, making certain shut collaboration and constant supply throughout touchpoints.
This win additional validates iProspect’s management in audience-led, performance-driven advertising and marketing and its capacity to attach knowledge, know-how, and media to ship accountable, business-impacting outcomes for main manufacturers within the area.
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