This week on Earned, Brit Starr sits down with CreatorIQ’s latest leaders: Jennifer Cho, chief buyer officer and Brig Graff, SVP of providers.
Jennifer and Brig are bringing a wealth of information and expertise to the CreatorIQ staff, and we’re excited so that you can get to know them too!
In Ep. 176 of Earned, CreatorIQ CMO Brit Starr sits down with Jennifer Cho, CreatorIQ’s new chief buyer officer, and Brig Graff, our new SVP of providers. To begin, Jennifer and Brig dive into the dynamic world of creator advertising and marketing. With Jennifer’s intensive expertise in model advertising and marketing throughout music, sports activities, and leisure, the episode affords a recent perspective on the transformative energy of creators in as we speak’s digital panorama. Having beforehand run world e-commerce at main retailers and a worldwide answer structure staff at Adobe, Brig touches on the significance of analytics and operational rigor, aligning creativity with impactful enterprise outcomes in as we speak’s creator financial system. As advert budgets more and more shift in the direction of creator-led content material, we discover the pivotal function AI performs in serving to manufacturers meet customers’ evolving wants and construct belief inside their creator networks. Jennifer and Brig additionally talk about proactive model security and disaster administration methods, earlier than underscoring the significance of empowerment and numerous views in management. Tune in to find the progressive methods and management insights which can be shaping the subsequent wave of digital affect.
Take a look at highlights from the episode beneath, or or tune into the podcast on Spotify, Apple Podcasts, or wherever you hear!
The next interview has been flippantly edited for concision.
Brig Graff on creators, AI, and the way they intersect: “What we’re seeing now’s customers fracturing the place they get their info from.”
Brit Starr: What’s your philosophy on AI and its function in what we’re right here to do, and the way do you see your expertise accelerating the outcomes we’re attempting to drive?
Brig Graff: AI is altering quite a lot of what we’re doing and what’s taking place in trade. I personally have constructed so much in agentic AI and what we’re seeing now’s customers fracturing the place they get their info from. Earlier advertising and marketing media modeling merely took under consideration your paid media, your earned media, your individual media. Now there’s additionally people who find themselves deriving their buying selections immediately from their interactions with AI, and that is a very completely different operation to get visibility there. However [consumers] belief creators and people to the next diploma, so oftentimes they’re additionally supplementing that with the response and course from creators.
Jennifer Cho on constructing mutual belief together with her groups: “It is actually essential to me to make sure that my folks have the security to be able to have that belief go each methods.”
Brit Starr: What values do you hope to carry into the corporate? What’s your basis? What guides you in the best way you present up every single day?
Jennifer Cho: Extra than simply values, I believe as a pacesetter, it is actually essential to me to make sure that my folks have the security to be able to have that belief go each methods. Lots of that’s with the ability to method management from an etiquette perspective. We’re not going to battle one another within the workplace. How do you create a language and a tradition code the place folks really feel empowered to carry completely different opinions to the desk, the place they really feel secure in expressing these conversations, their ideas, their lived and discovered expertise? How will we carry that every one collectively in order that we are able to all study and develop in a method that lifts the whole ship? So I believe that is the tenet in how I inherit groups, how I allow them, and the way I empower them to be able to be their greatest selves.
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