J&T strikes 80M parcels a day—how did it grow to be a courier powerhouse?

Based by Oppo’s creators, J&T Categorical is now the main categorical supply firm by market share in SEA

E-commerce has made virtually any product out there at our fingertips, from groceries and devices to style and furnishings. In Singapore, 80% of households shopped on-line final 12 months, spending an common of S$707 every month—a transparent signal of how deeply digital procuring has grow to be woven into on a regular basis life.

Powering this prompt comfort are supply platforms that bridge the hole between on-line checkout and our doorsteps.

With a myriad of supply choices out there, the expectation from customers is easy: quick, dependable, and seamless supply. One firm that has persistently delivered on that promise is J&T Categorical, which touts itself because the “main categorical supply firm by market share” in Southeast Asia.

Although it wasn’t based in Singapore, J&T has rapidly made its mark right here. To know how the corporate established a powerful presence 1000’s of kilometres from its origins, we spoke to Tagore Zhao, Group Operations Director of J&T Categorical, in regards to the firm’s journey, improvements, and position in shaping Singapore’s logistics panorama.

From Jakarta to the world

J&T Categorical was based in 2015 in Jakarta, Indonesia, by the previous CEO of Oppo Indonesia, Jet Lee, and Tony Chen, Oppo’s founder and CEO. The corporate takes its identify from the initials of its two co-founders.

The model’s early enlargement was undoubtedly aided by Oppo’s robust regional community, which offered J&T with a strong basis to rapidly lengthen its attain throughout Southeast Asia.

J&T benefited from Oppo’s present distribution community throughout Southeast Asia, together with retail companions, transport routes, service factors, and market data. This gave the corporate a head begin that almost all new logistics companies don’t have, offering the expertise and connections wanted to develop rapidly and meet the rising demand for e‑commerce.

Since then, J&T has grown into a worldwide logistics powerhouse.

Tagore shared that J&T now handles greater than 80 million parcels day by day, with peak volumes exceeding 100 million. Within the first half of 2025 alone, whole parcel quantity grew 27% year-on-year to achieve 13.99 billion, pushed largely by robust efficiency in Southeast Asia, the place volumes surged practically 58%.

As of Jun 2025, it operates round 19,200 shops and 239 sorting centres in over 220 nations and areas worldwide, supported by 337 automated sorting machines and over 12,100 line-haul automobiles.

Coming into the Singapore market

J&T solely entered Singapore in 2020, on the peak of the COVID-19 pandemic. By then, it had already established a presence in Vietnam, Malaysia, the Philippines, Thailand, and Cambodia.

In line with Tagore, Singapore was a “pure alternative” for the corporate’s regional enlargement, because of its strategic location, world-class infrastructure, and robust e-commerce ecosystem. The surge in on-line demand throughout the pandemic additionally made the timing preferrred.

From the beginning, J&T’s imaginative and prescient in Singapore went past simply last-mile supply. Over time, the corporate has invested closely in infrastructure, know-how, and partnerships to construct an end-to-end logistics ecosystem right here that helps retailers whereas enhancing the buyer supply expertise.

That stated, Tagore highlighted that enlargement in Singapore required a distinct strategy in comparison with bigger markets.

In locations like China, Indonesia, and Malaysia, J&T focuses on scale by constructing sorting hubs, increasing fleets, and dealing with excessive parcel volumes throughout various geographies. 

Nonetheless, in Singapore, the place superior infrastructure already exists in such a small nation, the corporate’s long-term technique focuses on service high quality, innovation, and precision, moderately than geographic enlargement.

“We concentrate on enhancing reliability and strengthening e-commerce partnerships for fulfilment and cross-border supply options,” Tagore shared. 

Digitalisation & innovation are key priorities to optimise operations…

In Singapore’s crowded logistics scene, competitors is intense, from native supply startups to established international gamers. But J&T’s enlargement technique seems to be paying off.

The corporate at present operates over 400 supply factors, two sorting hubs, and a fulfilment centre which affords worldwide supply providers to clients regionally and regionally, together with Indonesia, Vietnam, Malaysia, Thailand, the Philippines, Cambodia, and China.

To optimise operations, its fulfilment centre is supplied with a digital e-commerce warehouse administration system, which streamlines every part from stock and order administration to move flows and last-mile deliveries.

Digitalisation and innovation stay key priorities for the corporate. It has continued to put money into automation, together with smarter routing techniques, AI-driven sorting, and real-time parcel monitoring—all aimed toward bettering supply velocity and consistency whereas retaining prices low.

Thanks to those ongoing investments and operational greatest practices tailored from its China operations, J&T has managed to scale back its value per parcel by 16.7% year-on-year in Southeast Asia as of mid-2025.

The techniques that J&T has adopted are particularly essential as parcel volumes proceed to develop. Tagore shared that parcel quantity in Singapore rose 66.7% year-on-year from 2024 to 2025. Volumes additionally surge throughout main e-commerce occasions, together with 9.9, 10.10, and 11.11.

A significant driver of J&T’s parcel quantity development has been the continued growth in e-commerce, with Tagore noting that Singapore’s e-commerce market is predicted to achieve S$37.5 billion (US$28.9 billion) by 2030, rising at an 8% compound annual development charge (CAGR). Extra Singaporeans are procuring on-line, supported by excessive smartphone penetration charges, mobile-optimised platforms, and rising consolation with digital funds.

Social commerce can also be on the rise in Singapore, rising at a CAGR of 16% and will double to US$6.6 billion (SG$8.47 billion) by 2030. This development has fostered new shopping for behaviours, notably by means of livestream and influencer-driven gross sales, leading to extra frequent parcel orders.

…and supply retailers with an built-in fulfilment platform

Past serving to optimise its personal operations amid the e-commerce growth, J&T’s digital platform additionally advantages sellers, making it extremely interesting. It offers retailers with full visibility to handle orders, monitor stock, and monitor deliveries in real-time.

“As a partner-agnostic logistics participant, now we have been capable of foster robust partnerships with a lot of such e-commerce and social commerce platforms, in addition to more and more with retailers, to help their development,” Tagore added.

The corporate just lately launched a same-day supply service in Singapore for choose sellers, with plans to develop step by step primarily based on market demand. This has helped place J&T as a courier with one of many quickest supply speeds.

“Velocity is not a bonus—it’s the baseline,” stated Tagore. “Over half of Singapore’s consumers now anticipate sub-24-hour fulfilment throughout extra classes.”

He famous that in latest gross sales, one of many quickest deliveries recorded in Singapore took simply 2 hours and 48 minutes from buy to doorstep—an instance of how far logistics effectivity has come.

J&T’s intensive regional and cross-border community affords one other key profit for retailers. It permits Singapore-based sellers to attain clients past saturated markets, guaranteeing secure efficiency even throughout peak demand.

The corporate works intently with companions reminiscent of sellers on TikTok Store, Sephora, Carousell, and even their retailers’ personal proprietary platforms, offering last-mile supply, warehousing, and cross-border fulfilment options.

Service necessities range by platform, although. Some prioritise customs clearance help for cross-border parcels, whereas others require fulfilment and warehousing options to scale back lead instances and supply a sooner, extra seamless expertise to end-consumers. These nuances will influence how partnerships pan out in several native markets, Tagore highlighted.

“These partnerships transcend simply transferring parcels,” he stated. “They’re about constructing built-in, versatile techniques that make fulfilment sooner and extra clear for everybody concerned.”

The highway forward

Wanting forward, Tagore shared that there’s nonetheless appreciable potential for J&T to develop extra deeply into Singapore’s market. 

Over the following three to 5 years, he foresees Singapore’s logistics sector itself evolving alongside the nation’s broader digital transformation, notably as new nationwide initiatives drive each digitalisation and sustainability. 

One instance is shared digital techniques just like the Decide Community, which consolidates parcels to scale back repeated journeys and enhance effectivity.

“Issues like digital mapping and route optimisation assist us plan higher, scale back wasted journeys, and make logistics extra sustainable,” Tagore emphasised.

Whereas J&T continues to develop in Singapore, the corporate can also be increasing its footprint past Asia, with new markets within the Center East and Latin America now contributing considerably to profitability, Tagore shared.

These nations generated US$360 million in income within the first half of 2025, up 24.3% year-on-year, with parcel volumes rising 21.7% to 170 million.

That stated, every market presents distinctive challenges, and as such, J&T tailors its strategy to every market, embedding its operations inside the native infrastructure and client habits.

In Brazil, for example, the corporate has constructed logistics infrastructure like sorting hubs and fulfilment centres throughout the nation to stability long-haul deliveries close to the Amazon rainforest areas with dense city routes. 

Whereas in Indonesia, geography calls for flexibility to accommodate the 1000’s of islands within the archipelago. Therefore, J&T has constructed an in depth transport community that helps island-to-island deliveries and helps native e-commerce sellers attain clients past main metropolis centres.

Tagore emphasised that this hyperlocal strategy—adapting operations to every market’s geography, client habits, and infrastructure—has been central to J&T’s success.

• Discover out extra about J&T Categorical right here.
• Learn different articles we’ve written on Singaporean companies right here.